MSc Marketing & Strategy
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MSc Marketing & Strategy course entry details Start date: Sept 2023
Fees & funding: For further information on the most up-to-date course fees, and our scholarship offering, please visit our MSc Marketing & Strategy web page.
Duration: 1 year, full-time
Web: wbs.ac.uk/go/msms
Entry requirements: 2:i (or international equivalent) achieved at Undergraduate level. Applicants from all disciplines are welcome. If English is not your first language, please note that you must meet a minimum overall standard in a recognised test of English. Further details of these tests and minimum overall scores are available on the MSc Marketing & Strategy web page.
Rankings
Career destinations All of our MSc students benefit from our dedicated CareersPlus service whilst at WBS. Our MSc Marketing & Strategy graduates are highly employable, and go into a range of industries and roles.
Why MSc Marketing & Strategy? Explore the two disciplines at the heart of business strategy in this unique dual-focus course. Gain the theoretical background needed to make sound decisions around marketing and company strategy, giving you the expertise to apply your skills in a range of in-house and consultancy based roles. You’ll take your learning a step further and put academic theory into practice, applying techniques to real- world situations throughout the course. Our range of modules enable you to gain a balanced understanding of both marketing and strategy, with optional modules giving you the opportunity to tailor the course to your own interests and career goals. By regularly inviting guest speakers to present, we ensure that your studies are given a real-world context. Assessment and modules Over three terms you will complete six compulsory modules, and three marketing and strategy related optional modules. Assessment of these modules will vary, and you could be assessed by group presentation, peer assessment, individual assignment, or examination. Your studies will be completed by either one further optional module and the Business in Practice module, or your dissertation. Within the dissertation option there are two possible approaches: ■ A company-based project with a sponsoring organisation, producing both an academic dissertation and a management report for the company ■ A piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy.
Compulsory modules for 2023 entry ■ Critical Issues in Marketing ■ Strategic Management ■ Negotiation ■ Market Research ■ Marketing & Strategy Analytics ■ Succeeding in a Sustainable Future. Optional modules Please note that this is a sample range and may be subject to change: ■ Digital Strategy & Agile Transformation ■ Creating Value with Marketing Experiences ■ Global Challenges in Management and Sustainability ■ Marketing with Digital Disruption & Transformation ■ Marketing through Social Media ■ Marketing of Luxury Products & Services ■ Design Thinking. Example open optional modules (Business in Practice route only) ■ Leading for Innovation ■ Business, International Finance and Economics ■ Digital Business Services.
Ranked 2nd in the UK and 7th in the world QS World University Rankings 2022
Class of 2022 profile
Number of students: 219
Number of nationalities: 30
Average age: 23
Discover more about CareersPlus and our alumni destinations on page 66.
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Masters Courses 2023
wbs.ac.uk/go/masters
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