MSc Business with Marketing
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MSc Business with Marketing course entry details Start date: Sept 2023
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Fees & funding: For further information on the most up-to-date course fees, and our scholarship offering, please visit our MSc Business with Marketing web page.
Duration: 1 year, full-time
Web: wbs.ac.uk/go/mibm
Entry requirements: 2:i (or international equivalent) at Undergraduate level. We welcome applications from a broad range of disciplines and do not require you to have prior knowledge in this area. If English is not your first language, please note that you must meet a minimum overall standard in a recognised test of English. Further details of these tests and minimum overall scores are available on the MSc Business with Marketing web page.
Career destinations All of our MSc students benefit from our dedicated CareersPlus service whilst at WBS. Our MSc Business with Marketing graduates are highly employable, and go into a range of industries and roles.
Class of 2022 profile
Why MSc Business with Marketing? Our MSc Business with Marketing offers you the opportunity to study the key fundamentals of business and develop specific insight into marketing. After developing a grounding in key business areas you will expand your knowledge of the latest marketing techniques and trends to understand what drives consumer behaviour and business growth in the ever-changing world of business. Assessment and modules Over three terms you will complete eight compulsory modules, and two modules of your choice (if you choose the dissertation route, your term two optional module must be Research Methodology). Assessment of these modules consists of a mixture of assignments, project work and examinations. Your dissertation or Business in Practice module brings all of your learning together. Compulsory modules for 2023 entry ■ Marketing ■ Strategic Marketing ■ Global Branding ■ Service Marketing ■ Foundations of Financial & Management Accounting ■ Quantitative Methods for Business ■ Strategy Analysis & Practice ■ Fundamentals of Economic Behaviour.
Optional modules Please note that this is a sample range and may be subject to change: ■ Digital Working & Organisational Transformation
■ Project Management ■ Behavioural Economics
Number of students: 121
■ Design in Business ■ Corporate Finance
■ Forecasting for Decision Makers ■ Business, International Finance and Economics ■ Entrepreneurship & Business Venturing ■ Digital Business Services ■ Leading for Innovation ■ Governance & Corporate Responsibility ■ International Business ■ Strategic HRM ■ Big Data Analytics ■ Managing Human Resources for Contemporary Organisations ■ Business Analytics for Managers ■ People & Organisations ■ Customer Analytics ■ Marketing Through Social Media ■ Case Studies in Data Science and Economics ■ Digital Marketing Technology and Management ■ Driving Innovation & Entrepreneurship through Marketing & Strategy.
Number of nationalities: 22
Average age: 23
Discover more about CareersPlus and our alumni destinations on page 66.
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Masters Courses 2023
wbs.ac.uk/go/masters
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