The winning solution
With the workbook completed, the challenge that now lay before the teams was how to ‘supernudge’ 18-35-year-old Emiratis into shifting their patterns of behaviour when it comes to money management. The winning solution was presented by a team that scoped out a banking App with a simple interface linked to the central bank, where participants could save a certain percentage of their salary each month. In addition, the app included a spending pie chart and a savings programme with a product reminder. The savings product allowed users to save their money, while providing them with a rolling update on their savings. The team also proposed different types of credit cards which put the emphasis on a customer’s saving status. For example, a Silver, Bronze, and Platinum card would show how low or high a percentage someone’s savings were.
Nudgeathon provides a safe, burden-free and fresh space for multiple problem owners to come together, share their perspectives, understand each other's perspectives, develop a shared understanding of the problem and finally work together to find solutions to the complex problem.”
Dr Umar Taj
The judging panel for the presentations included a WBS behavioural science academic,
a behavioural science practitioner, and representatives from the Abu Dhabi Youth Council.
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Executive Education 2023
wbs.ac.uk
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