TZL 1412 (web)

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P R O F I L E

Focused: James Bradley Managing principal at GGLO (Seattle, WA), a firm that believes it’s both the opportunity and responsibility of design to inspire the best aspects of community.

By LIISA ANDREASSEN Correspondent

T he people at GGLO strive to design places where their clients’ clients prosper. Their approach is focused on improving the relationship between people and place. Bradley, who also leads GGLO’s Hospitality Practice, has extensive experience in mixed-use multifamily and urban design projects and works. He ensures that GGLO’s architects, interior designers, landscape architects, and urban designers work across scales and project types to create holistic neighborhoods, blocks, buildings, and public spaces. “From the conception of the firm, GGLO has been focused on providing a future for all of its employees,” Bradley says. “The founding owners were proactive about creating an ownership transition that allowed for this to happen. They started early and we continue with that tradition as we search out young talent that can take the firm into the future.” A CONVERSATION WITH JAMES BRADLEY. The Zweig Letter: Your online bio states that your

fascination with the emotional impact structures and spaces can have on individuals has motivated your work. Where do you think this fascination stems from? What first got you interested in creating spaces? James Bradley: As a kid, I was always fascinated with houses that were being built in my neighborhood. After the workers left, my friends and I would spend hours exploring these houses, their spaces, and the structures that created them. Over the years, this nostalgic memory fused with my understanding that we are all bound by one constant – our connection with shelter. And it’s this connection that creates many emotions, some that we can describe, some that we can’t. It’s kind of exciting to think about. TZL: How do you anticipate COVID-19 permanently impacting your firm’s policy on telecommuting? JB: Prior to the pandemic, we had a flexible work environment that allowed for individuals to work remotely or telecommute when the need was there. This flexibility has always been important to GGLO as we value a strong

THE ZWEIG LETTER OCTO

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