SELA GOES INTERNATIONAL A NEW CHAPTER IN BOXING HISTORY For years, Sela has redefined the
the page on a new chapter in boxing history. Together, we will elevate the sport to new heights and redefine the fan experience for a worldwide audience. The promotion will create a sustainable future for boxing and reinforce Sela’s position as a powerhouse in global sports and entertainment.”
combines and academies, access to UFC Performance Institutes for all boxers, and utilize TKO’s production and promotional expertise to deliver top-tier, state-of-the-art broadcasts and experiences to fans around the world. Dr. Rakan Alharthy, stated: “This partnership between HE Turki Alalshikh, Sela, and TKO will turn
it’s about crafting unforgettable experiences. With a new multi-year partnership alongside The Ring and TKO to forge a groundbreaking boxing promotion, Sela is poised to revolutionize the sweet science. This venture will offer a high-profile platform for both established boxing stars and emerging talent, and will feature a structured talent development system including athlete
Season, the high-octane Formula E, the prestigious Italian Super Cup, and landmark boxing events like Crawford vs. Madrimov and the record-breaking Joshua vs. Dubois at Wembley. And now, Sela is bringing that expertise to the global stage and to audiences worldwide. This isn’t just about staging events;
for a company built on innovation and the relentless pursuit of excellence and all that is spectacular. Founded in 1997 by Dr. Rakan AlHarthy, Sela has consistently delivered world- class events, transforming venues and captivating audiences. Their portfolio reads like a who’s who of global entertainment: the electrifying Riyadh Season, the vibrant Jeddah
landscape of sports and entertainment in the Middle East and North Africa. Now, the powerhouse behind some of the most spectacular live events on the planet is taking its vision global. Sela has officially launched its international business from a new London headquarters. This strategic expansion signals a bold new chapter
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