Shorr Packaging Sees ROI In Talent, Technology During Pandemic The COVID-19 pandemic has disrupted business as usu- al. With the “unknowns” seeming to grow by the day, however, where do savvy business leaders turn for sta- bility and continued revenue growth? The answer: a part- ner whose model was constructed on adaptability and innovation, pre-pandemic. While Aurora, Illinois based Shorr Packaging certainly wasn’t planning for a global pandemic, it was planning on the needs of its customer partners changing – and chang- ing rapidly. What’s become clear is that the investments Shorr Packaging made in technology and talent, pre-pan- demic, has enabled its ever-growing portfolio of customer partners to thrive, and subsequently meet the needs of their customers, during the pandemic and beyond.
Shorr’s Strategic Plan rollout began in early 2019. Cen- tral to the early stages of the rollout was the ambitious goal of continuing Shorr’s expansion of its geograph- ical presence with new locations in Des Moines, Iowa and Apodaca, Mexico. Shorr’s goal of being physically proximate to its customer partners stems from the orga- nization’s proven model of success: offering customers (whenever possible) in-house technology and real-time adaptability – including the ability to immediately scale – yields greater customer outcomes and augmented, long- term partnerships with Shorr Packaging. It takes more than a warehouse to generate beneficial customer outcomes, however. Enter Shorr team mem- bers – both veterans and new hires. With Shorr’s invest- ment in new locations was the packager’s investment in top-tier talent across all 30+ Shorr locations. Regional Sales Manager, John Burns describes why he made the decision to come to Shorr Packaging in June of
this year: “Shorr is unquestionably elevating the entire packaging game. Having worked in the industry for more than a decade, I can say with 100 percent confidence that Shorr’s commitment to its customers is second-to- none. It is that commitment that drives ev- erything we do at Shorr. From technological investments – like Shorr’s VMI (vendor man- aged inventory) application, enabling our clients to take their own inventory counts, enter them into the app, and place orders directly without the help of an onsite ven- dor – to meeting our clients with strategic solutions that transcend traditional packag- ing requests – such as warehousing, auto- mation, and logistics – Shorr delivers for its clients, every day.” Shorr’s ingenuity and zeal for delivering beneficial customer outcomes is conveyed by customer partner Kwang Casey, CEO of Oaken Barrel Brewery. Kwang states, “When the pandemic first happened, I had an op- tion: I could’ve just closed, but I have loy- al employees who have been here 20 plus years. Part of the reason I used to avoid car- ryout was because of packaging. We used to use plastic bags, but I despised those. Then it dawned on me: “What if I make my carryout packaging better?” When Jason Coonce, Sales Manager at Shorr Packaging- showed up with a packaging idea, it meant a lot to me – because he was thinking about my business. When I saw the box I thought, “that’s it!” The partnership with Shorr has been great. I think Shorr Packaging is in front of the industry.” To learn more about how Shorr provides strategic solutions to complex packaging challenges, visit www.shorr.com .
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September 28, 2020
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