Return On Investment (CONT’D FROM PAGE 41 )
Christopher Tompkins is founder, head strategist, and CEO of The Go! Agency. A fundamental believer in online marketing education, Tompkins speaks at national and in- ternational conferences. His latest book is “The Go Meth- od: 22 Simple Steps to Creating a Social Media Strategy That Works!” Visit https://gosalesandmarketing.com.
This shows that you are available, have a finger on the pulse, and are trustworthy. Who do people do business with? Those that they trust. 3. Positions you as an expert: Your social media chan- nels are an extension of your online presence. Consider it the more interactive version of your website Here you are not just making claims, you are substantiating your busi- ness. You can craft and share content that helps bring your target audience closer to you. Showcase how your prod- uct/service/business solves a problem they face. Each one of your social media channels acts as a branding and expertise hub where you can illustrate to your audience the value that you and your brand bring to the table and why they need to be interested. Having these authentic communications in real-time offers posi- tioning like none other! Now, it’s time to make the best out of both metrics. While return on investment focuses on measurable goals, return on influence is about the results you gain from having a presence on social media, and of course, what your business does with this. As you continue your marketing journey, look further into how both ROIs can be factored into your strategy, and how you can reap the benefits of these. Measuring your results from a monetary standpoint and an influential standpoint can only help your business grow.
Baldwin Technology To Host Webinar Series For Converters
St. Louis, Missouri based Baldwin Technology has con- firmed the first of a new webinar series designed to help corrugated packaging converters enhance their produc- tivity and print quality, a topic of growing urgency during COVID-19 as box producers have been stretched on their capacity to keep up with online commerce and shelf-ready supermarket packaging related to the global pandemic. The first webinar will cover three technologies offered by Baldwin that can help corrugated packagers improve sustainability, safety, and production speeds, while reduc- ing waste and differentiating their offerings in the mar- ket. Two live sessions are set for October 1, 2020, when Baldwin experts will be on hand to address topics such as automated in-line surface-cleaning for printing plates, IR drying advancements, and UV/LED curing applications for corrugated printing. Visit baldwintech.com for more information.
EXPAND THE REACH OF YOUR MARKETING MESSAGE!
Leverage your message to your customers and potential customers with the power and credibility of Board Converting News behind it. Sponsor a weekly Monday issue or we’ll send out an eblast any day of the week to our full online circulation. You provide the copy, images and/or link to a video or website and we’ll do the rest. Give your digital marketing campaign a boost! Robyn Smith President/NV Publications 910-553-4055 rsmith@nvpublications.com
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www.boardconvertingnews.com
September 28, 2020
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