HOUSINGNEWS REPORT
BOOK REVIEW
‘BIG SHIFTS AHEAD,’ DEMOGRAPHIC STRATEGIES FOR REAL ESTATE BY OCTAVIO NUIRY, MANAGING EDITOR
Sweeping changes in the nation’s demographic makeup will have
“Generations By Decade” — the authors outline one of the main frameworks of the book; renaming generational groups. They break down the generations in a novel and interesting way. Burns and Porter group the U.S. population by the decade they were born, rather than by generational groupings, i.e., Baby Boomers, Millennials or Gen-X. For example, the duo calls Baby Boomers the Innovators because their generation has created so many innovations. The authors see a retiree surge among the Innovators . Only 10 years ago, 2.2 million people were turning 65 each year. That number has surged to 3.5 million in 2016 and will grow to 4.2 million in 2025. These aging Innovator retirees will completely transform housing, argue Burns and Porter.
profound effects on the nation’s housing industry, according to “Big Shifts Ahead: Demographic Clarity for Businesses,” (Advantage Media Group, 2016), a new book by authors John Burns and Chris Porter. They argue that broad demographic shifts will reshape housing in America in the next decade, creating new opportunities for businesses of all kinds. Rising numbers of female executives, affluent immigrants, growing numbers of younger and older workers and a ballooning retiree population will have a profound influence on residential real estate in the U.S. over the next 10 years, according to Burns and Porter . Generations By Decade The book is organized into three sections. In part one — titled
Big Shifts Ahead: Demographic Clarity For Business By John Burns an Chris Porter
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