CERTIFICATIONS
CERTIFICATION IN Digital Marketing
H
Optimize your digital presence This certification program will enable you to streamline your online activities and develop a digital marketing strategy aligned with your company’s goals.
Special features ▪ In-depth discussions with high-level experts. ▪ A program developed in conjunction with RBC Financial Group Chair of E-Commerce and Tech3Lab.
This certification program will help you to: ▪ Implement an integrated digital marketing strategy.
▪ Develop tactics to attract customers, convert leads into sales and promote customer loyalty. ▪ Identify the major strategic challenges related to B2B and, especially, B2C marketing. ▪ Analyze your decision-making through a strategic and tactical lens.
LENGTH
6 days
DATES
Hybrid Fall: October 21, 28; November 4, 11, 18; December 2, 2024 Winter: March 10, 17, 24, 31; April 7, 14, 2025
FEE
$5,395
hec.ca/en/ee 39
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