Executive Education HEC Montréal Program Portfolio 2024-2025

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CERTIFICATION IN Marketing Communication

H

Maximize the impact of your communications strategy

Harnessing your marketing communications is key to cementing your organization’s leadership position, accelerating your growth and maximizing your innovation potential.

This certification program will help you to: ▪ Put together a winning integrated communications strategy. ▪ Monetize your marketing, branding and communications activities. ▪ Unlock your organization’s creative potential with an effective, consistent strategy for leveraging your content.

Special features ▪ Facilitated by seasoned, engaged creatives and marketing communications pros committed to providing you with the practical tools you need to succeed. ▪ Focused on how to make and implement creative and marketing communications decisions in a rapidly changing environment. ▪ Centred on participant discussions and pragmatic strategies.

LENGTH

5 days

DATES

Hybrid Fall: October 25; November 1, 8, 15, 22, 2024 Winter: March 4, 21, 28; April 4, 11, 2025

FEE

$4,495

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42 EXECUTIVE EDUCATION HEC MONTRÉAL

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