COURSE CATALOGUE
2024 | 2025
COMMUNICATION, MARKETING AND SALES
Arguing, Debating and Improvising in Business Choose and articulate your arguments methodically and intelligently, and use powerful rebuttals and potent ad libs to win over your target audience. The Art of Asking Questions: The Key to Developing an Engaging Leadership Style Learn how to ask questions the right way, and discover how this powerful tool can raise any conversation to a higher level.
October 8, 9, 2024 April 8, 9, 2025
2 days
September 19, 2024 February 6, 2025
1 half-day
September 25; October 2, 9, 16, 2024 January 29; February 5, 12, 19, 2025
The Art of Brainstorming: Generating Better Ideas This course offers a fresh perspective on brainstorming and suggests ways to effectively harness its power, whether in person or online.
4 half- days
The Art of Communicating in Sensitive Management Situations Put your relational skills to the test, reinforce your role as a communicative leader using simple tools, get your ideas across in a clear and compelling way, and deliver praise and criticism effectively. NEW Be More Productive and More Creative with ChatGPT and Generative AI Learn to leverage the strategic and practical possibilities of generative AI to help you grow your organization. Best Practices for Facilitating Meetings Learn how to plan and facilitate engaging meetings that help you tap into the collective brainpower of your organization’s members. Business Development Develop an effective communication and sales strategy, analyze your customers’ needs and put forward solutions against a backdrop of fierce competition and value creation. Certification in Digital Marketing Enhance your online advertising campaigns, search engine marketing, websites, web analytics, social media and mobile apps to attract, convert and retain customers. Certification in Marketing Communications Acquire the tools you need to put together a winning integrated communications strategy and monetize your marketing, branding and communications activities. NEW Certification in Media, Culture and Entertainment Develop innovative strategies to improve your value proposition and keep pace with the changes happening in the media, culture and entertainment industries.
December 3, 4, 2024
2 days
August 7, 2024 October 24, 2024 February 17, 2025 June 6, 2025
1 day
September 18, 2024
1 half-day
January 23, 24, 2025
2 days
From October 21, 2024 From March 10, 2025 Details on p. 44
6 days
From October 25, 2024 From March 14, 2025 Details on p. 39
5 days
From April 3, 2025 Details on p. 45
5 days
Certification in Retail Management Brush up on the latest trends and opportunities so you can meet the needs of tomorrow’s consumers.
From January 28, 2025 Details on p. 38
5 days
Communicating Without Authority (In English) Acquire strategies and skills that anyone with limited authority can use to communicate with people at all levels with competence and credibility. Communications: Crisis Prevention and Management Learn how to react quickly, decisively and strategically and make use of the appropriate tools when a crisis occurs. Inspirational Managers: Winning Strategies for Optimizing Your Communications Unlock the secrets of successful leaders and find out how to deliver compelling, meaningful and credible messages that get results without straying from your style.
April 29, 30, 2025
2 days
December 11, 2024 May 7, 2025
1 day
October 10, 2024 March 20, 2025 July 17, 2025
1 day
4 ways to learn
hec.ca/en/ee 91
Online
Hybrid
At your workplace
In person
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