resources. CWU now has an ongoing partnership with Vanguard and other Moses Lake schools. Two CWU practicum students were placed there during the 2025 academic year, and Vanguard is a field trip site. The student presenters mentioned that being present in a project-based learning school lets them see what they are learning in practice. They engage in interdisciplinary projects with high engagement and real word applications and are able to collaborate, communicate, and develop critical thinking skills. They have made community connections and lasting relationships. They have also had the opportunity to be a part of the Teach STEM Intern Program, which provides a valuable service to many small communities in the area. Teach STEM students get paid teaching opportunities on campus and in schools. Dr. Palmquist added that they are expanding the STEM Leadership Program into College in the High School and Continuing Education. There is a new Math pathway for College in the High School teachers through STEM Leadership courses. Physics is partnering with SMED and Math to develop a graduate certificate in College in the High School teaching. They are also collaborating with the Dean of Undergraduate Studies and the Director of Continuing Education to promote teacher professional development opportunities. Benefits to this expansion include leading the way in micro-credentialing, being responsive to the current market in need of more welcoming pathways to career advancement and aligning with CWU’s mission to expand access. Marketing and Communications Emilie Hobert began by reminding the board of the work that has been accomplished in the last three years. Mar Com has launched a brand messaging platform, implemented an integrated marketing plan, developed a new digital marketing strategy, restructured marketing support for recruiting, and developed a new recruiting communications strategy and structure. Ms. Hobert then presented the board with some additional digital marketing information. When someone interacts with us through paid ad campaigns, search engines like Google or Bing, or through social media, they eventually land on our website. The website really is the mechanism to pull everybody into a centralized location and then to push them into our Slate Customer Relationship Management (CRM) system. We also have some additional mechanisms that we have been building. One of them is clarity. When someone interacts with us, whether they have applied, or have come to our website and they start to click around and give us their information, we are able to retarget digital ads and personalize their website journey. CWU uses usual platforms like Facebook, Instagram, TikTok, and Snapchat to reach students, and have recently started using mobile location targeting, which is new as of this last year. This is a way to learn about our audiences and to target them in very specific ways. Samples of materials that are created and sent out through the Slate system were shared with the group. There is also an option called Slate Print where designed materials can be put into the system and then sent to a third party that will print them and mail them to target populations. Communications are triggered at certain points of the admissions funnel and time of year. Ms. Hobert then explained that CWU engaged with Traffik Edu to help us with a stronger brand presence externally. Although we already had a logo and colors, we were missing that bold
14 Board of Trustees Minutes May 15-16, 2025
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