presence and that mechanism to be able to pull everything together to build a market research plan. For the visual identity refresh, Traffik was asked to focus on a design system, secondary colors, a font system, and additional graphic elements. The plan is to do a full brand rollout this coming year. Jose Lujambio and Tho Bach from Traffik Edu were introduced. They presented to the board on CWU’s visual brand identity refresh. They explained that they were asked to develop a stronger brand identity for CWU, building upon the current brand and recent rebrand efforts. Traffik began by looking at our competitor’s brand identity, the recent CWU brand work, CWU’s target audience, and the current CWU brand identity. Within all those aspects they defined a strategic visual refresh. They noticed CWU was lacking a design system. They reminded the group that the logo is an important aspect. It is your conversation starter, but it is not your brand. A design system is what drives the consistency of your brand. To make a connection between your audience and the brand, you need storytelling. That story needs to be unique to CWU. They drew a lot of inspiration from the CWU logo. There is something very unique in the CWU logo and that is the mountain. They used this to create the story of climbing a mountain – CWU is here to help you to your journey to the top. This is the symbol that becomes the guide of the brand. Typography has an incredible role in branding. Words are shapes and communicate meaning and emotion. The emotion they wanted to implement with CWU is standing tall which works well with the tagline: Create Your Future. For colors, crimson, black, and white will always be used with a neutral color palette added in. With photography, they are suggesting a stylistic approach of adding red highlights into photos. Samples of what things could look like when bringing it all together were shared. Traffik also developed brand guidelines to help keep us consistent. Ownership is what will drive the brand. Program Update/Graduate Program Review Dr. Renteria-Valencia began by giving some background on Graduate Programs at CWU. Graduate education is an integral part of CWU in terms of its identity, its culture, and its practices. We have been granting master’s programs at CWU since 1949. We have graduated over 12,000 students. CWU offers 32 programs and 16 certificates. During the academic year, there are around 500 graduate students and around 100 in the summer. Dean Rajendran summarized the College of Education and Professional Studies. The College of Education and Professional Studies has over 30 different disciplines organized into 10 different academic departments, and the School of Education is under the college as well. Except for a couple of departments, all other departments have graduate programs. The college has strategic priorities and one of those priorities is to talk about programming and make sure programs are reviewed frequently, streamlined, and that resources are maximized. Dean Rajendran highlighted the Master of Education in Curriculum and Instruction. It is an online graduate program for K-12 teachers intending to advance their professional practice. The program focuses on choice, flexibility, and value. There is a core set of classes that everyone takes and then multiple specializations. Currently, there are 34 students in the program, and approximately 200 that could be on this pathway in the future.
15 Board of Trustees Minutes May 15-16, 2025
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