BY ENHANCING THEIR LEADERSHIP QUALITIES OPTIMIZE YOUR SALES TEAM Think about the traits of a leader. You may be thinking of
ANALYZE TRAITS. Leaders do have defined traits, but no two leaders are alike. Pinpointing the qualities that make each team member an effective leader — and therefore great at their job — can help you identify sales teams or partners that will function harmoniously. (Coincidentally, this process will also show you who should not work together.) The best pairs feed off one another. Maybe you have one salesperson who is the best at explaining the technical aspects of your product, while another is the most empathetic and emotional seller. Together, they’re a winning combination. PROVIDE LEADERSHIP TRAINING. Learning is an essential part of sales. Salespeople have to understand the demographic, cater to trends, and be the first to admit when a sales tactic is wrong. In addition to learning skills specific to their position, salespeople should also undergo leadership training. Many of these courses and teachings target managers who have employees, but when you encourage your team to apply these concepts to potential clients, they will learn what leadership skills they must nurture within themselves to get more sales. You can also take managerial leadership training and convert it into a program that targets your sales team.
someone who can take charge, isn’t afraid to fail, communicates clearly, has a passion for helping people, and is extroverted.
Now, think of a successful salesperson. Do you see any overlap in characteristics? The answer is likely yes.
Salespeople are natural leaders. They lead consumers to the best product or service, and they effectively push our economy and businesses forward. However, having multiple leaders on one team can create friction. As an entrepreneur or sales manager, you must create a work environment that nurtures your leaders in the sales department without causing issues. Those with an innate sense of leadership still need the right training and work environment to optimize their skills and excel. When you provide these, the confidence of your team increases, their ability to sell effectively is boosted, and your sales numbers improve. It’s a win‑win‑win for you, your team, and the company.
You can create a plan for cultivating leadership with these two steps.
THE FUTURE OF ELECTIVE SURGERY IS HERE, AND ITS NAME IS THOMAS! MEET THE FIRST ARTIFICIALLY INTELLIGENT NATURAL-LANGUAGE CHATBOT IN THE FIELD
For the last five months, our team has been working with artificial intelligence and digital marketing experts to create something brand-new in the elective medical field: an artificially intelligent, natural-language chatbot that can book clients for virtual consultations. The bot’s name is Thomas, and after months of tweaks and trial runs, it’s ready to go to work! Before Thomas, our clients were stuck in a lose-lose situation when it came to live chats. On the one hand, a live chat feature can be a great way to keep an elective medical lead on your website and move them down the sales funnel. But there were only two options for running a live chat, and neither of them were great. Option 1: Pay a real person to sit at the keyboard 24/7 to answer client questions. This is a pretty expensive option. Worse, if a message is overlooked, the potential patient could get annoyed and take their business elsewhere. Option 2: Use a standard chat bot. This is less expensive, but it’s imperfect. These bots are typically pretty low on the intelligence scale and don’t have natural-language features, so potential patients have a hard time holding a real conversation with them.
Again, there’s the possibility the patient could get frustrated and leave your site.
So, enter Option 3: Thomas! Thomas is a chatbot that can actually answer your patients’ questions in a natural, almost human way. Even better, Thomas is fine-
tuned to work for LASIK surgeons. To make this possible, the team at AI Thomas — including mastermind Dan Gamito (who you can read more about on Pg. 3) and digital marketing guru Molly Pittman — programmed Thomas to answer hundreds of common questions about elective medical procedures. To get these questions, they pulled from our webinars, chatted with surgeons, and looked at past patient chats. With that information, Thomas can answer questions like “How much does LASIK eye surgery cost?” in a snap and guide a client toward a virtual consultation. Right now, we’re getting ready to roll out Thomas to LASIK practices, soon to be followed by other elective medical areas. If you work in LASIK and want to learn more, call us today at 206‑437‑0529.
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