Years ago, Clinic Marketing System CEO Michael King met Dan Gamito, who was then the vice president of growth at ManyChat, a messenger bot platform. They started working together and quickly became friends. “Michael has a proven track record of seeing technologies early and knowing which to invest in and which to stay away from,” Dan explains. “He saw bots and this new marketing strategy and immediately knew where it was going.” Dan has a long history of working in marketing and artificial intelligence (AI). For the last three years, he’s been focused on an emerging field called conversational design. “The job of a conversational designer is basically to invent new ways of communicating with people using machine learning and artificial intelligence. Basically, you think of a conversation you want to have with your customer, map it using machine-learning tools, and make bots that can have conversations like humans,” Dan says. Thomas, the AI chatbot you met on Pg. 2, is one such revolutionary bot that was created specifically for the LASIK surgery industry. Dan co-founded the startup that created Thomas, Thomas AI. As Dan explains it, AI works like muscle memory, learning from and remembering patterns, which it can complete instinctively over and over. As we mentioned on Pg. 2, Dan taught Thomas the patterns of conversation surrounding LASIK using a vast array of data. Then, he went a step further. “The coolest part of this project is that we’ve had real LASIK surgeons review Thomas’ answers, so he’s been trained with some of the top LASIK surgeons in the world,” Dan says. “Trained” is the right world. Just like a human employee, Thomas learned how to book virtual consultations from the experts. Dan and his team also check his performance periodically just like they would a new receptionist or salesperson. It’s truly a new level of AI for the industry. Though the bot is a modern innovation, the name Thomas has old- school roots. Dan was inspired, in part, by the 13th-century Italian philosopher Thomas Aquinas. “He was a scholar with a brilliant mind — someone really impressive who was one of the earliest, best communicators of technology,” Dan says. PARTNER SPOTLIGHT: DAN GAMITO THE AI MASTERMIND WHO CREATED THOMAS
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We can’t wait to see Thomas live up to his legacy.
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