MANAGING DIRECTOR’S REPORT
helps mitigate the drop in sales from the brands lost to the warehouse. We also consolidated the range and 20 suppliers were reviewed and exited the warehouse. Organic Road and Natural Road ranged some new SKU’s during the year but overall performance of our food brand was flat, down 4% on the previous year. Truthful Foods was a calculated
“Those that work for Go Vita Group Limited are an incredibly hard working, passionate team of people committed to delivering the best outcome they can for our Members.”
move to appeal to a younger demographic with a better quality product in new packaging. It is taking some time to get recognition and traction in the market.
Looking Forward As I transition out of the role of Managing Director, our key Strategic Priorities remain the focus. It is incredibly important that Go Vita as a brand projects a clear and concise value proposition to consumers and we are able to stand out from an ever encroaching competitive environment. A consistency of presentation, core ranging and common “pillars” of a Go Vita store are essential elements in presenting a clear brand message to our customers. This is work that will require engagement by Go Vita Members through our Retail Refresh initiative, a project that is being reinvigorated for this financial year. Our Go Vita Field Team is a key driver in assisting our members to grow sales, build brand image, credibility and presence in an increasingly crowded market. This is a significant investment in our future and whilst early results are very encouraging, it is critical that we continue to grow sales and expand our reach to benefit the group. Furthermore, GVGL recognises the necessity of providing a compelling value proposition to our Members and a solid foundation of support for the network.
I GO VITA GROUP LIMITED ANNUAL REPORT 2021-2022 20
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