STAND OUT WITH EXCITING FLAVORS FROM MEGAMEX CONVENIENCE. MEXICAN MAX OUT WITH
CONVENIENCE
INTRO
TURN UP THE
FLAVOR.
STAND OUT Attracting more customers means putting more over-the-top flavor, more exciting variety, more more all over your store. And MegaMex Convenience offers more than you can imagine. The brands consumers love. The formats you demand. The flavors that attract consumers far and wide. All right in your hands.
FROM THE CROWD.
CHOOSE AUTHENTIC MEXICAN FLAVOR. MegaMex Convenience offers REAL Mexican solutions for your c-store. With our extensive portfolio of burritos, taquitos, guacamole, salsa and more, all from brands with rich, authentic histories, you can bring the spirit of Mexico to every consumer across the store:
MAXIMIZE THE MOMENT Mexican cuisine is getting attention, and you can get some, too. • 75% of consumers are interested in international foods and fusion creations 1 . • Mexican is the largest ethnic category by sales with $9.3B per year 1 . • 3 out of 4 Gen Z patrons name Mexican as their favorite cuisine 2 .
• Hot Case • Roller Grill
• Cold Case • Center Store
• Back of House
1 Convenience Mintel 2025 2 https://cstoredecisions.com/flavors-driving-convenience-store-success/ + Datassential
MEGAMEX CONVENIENCE • INTRO 3
HOT CASE
MEXICAN
IS FLAVOR HEATING UP
DID YOU KNOW? Only 4 out of 10 convenience operators are currently offering tacos 1 , leaving a big gap in consumer demand. Choose DON MIGUEL ® products and you can fill it with the #1 mini taco in c-stores 2 .
Stock your hot case with DON MIGUEL® Mini Tacos, Taquitos and Flautas, and you’re tapping into an unbeatable opportunity.
HOT CASE
ITEM #
PRODUCT
CASE PACK
PACKAGING
GTIN
DON MIGUEL® Bulk Tacos & Flautas
DON MIGUEL® Beef Mini Tacos
65768
5.25 lbs. (Apx. 120 ct, 2 bags of 60)
Bulk
200-27086-07882-6
DON MIGUEL® Beef Mini Tacos (w/boxes)
119036
5.25 lbs. (Apx. 120 ct, 2 bags of 60)
Bulk
100-27086-19036-1
DON MIGUEL® Chicken & Cheese Mini Tacos
118957
5.25 lbs. (Apx. 120 ct, 2 bags of 60)
Bulk
100-27086-18957-0
DON MIGUEL® Chicken & Cheese Mini Tacos (w/boxes) 5.25 lbs. (Apx. 120 ct, 2 bags of 60)
119035
Bulk
100-27086-19035-4
DON MIGUEL® Fiery Red Beef Mini Tacos
136158
5.25 lbs. (Apx. 120 ct, 2 bags of 60)
Bulk
100-27086-36158-7
DON MIGUEL® Fiery Red Beef Mini Tacos (w/boxes)
137317
5.25 lbs. (Apx. 120 ct, 2 bags of 60)
Bulk
100-27086-37317-7
DON MIGUEL® Beef Birria Mini Tacos
136442
5.25 lbs. (Apx. 120 ct, 2 bags of 60)
Bulk
100-27086-36442-7
DON MIGUEL® Beef Birria Mini Tacos (w/boxes)
137313
5.25 lbs. (Apx. 120 ct, 2 bags of 60)
Bulk
100-27086-37313-9
DON MIGUEL® Chicken al Pastor Mini Tacos
136443
5.25 lbs. (Apx. 120 ct, 2 bags of 60)
Bulk
100-27086-36443-4
DON MIGUEL® Chicken al Pastor Mini Tacos (w/boxes)
137315
5.25 lbs. (Apx. 120 ct, 2 bags of 60)
Bulk
100-27086-37315-3
DON MIGUEL® Chicken Flautas
65697
48 / 3.5 oz
Bulk
200-27086-06955-8
MEGAMEX CONVENIENCE • HOT CASE 5
1 Datassential, Convenience Report 2 CIRCANA TSV & RCT PNL L52 WKE 12.01.24 & 12.29.24 & 01.29.25
ROLLER GRILL
GET READY
Generously stuffed DON MIGUEL® Taquitos are bursting with in-your-face flavor, packed with protein and offering a perfect handheld solution on the go. The snack that brings them back. 60% of U.S. consumers are choosing Mexican handheld offerings at convenience stores more than once a week 1 .
ROLL
TO
ROLLER GRILL
ITEM #
PRODUCT
CASE PACK PACKAGING
GTIN
DON MIGUEL® MONSTER TAQUITO® Products - ROLLER GRILL
DON MIGUEL® MONSTER TAQUITO® Spicy Beef Taquitos (w/individual bags) DON MIGUEL® MONSTER TAQUITO® Egg & Sausage Taquitos (w/individual bags) DON MIGUEL® MONSTER TAQUITO® Chicken & Cheese w/Green Chiles Taquitos (w/individual bags) DON MIGUEL® Mini MONSTER TAQUITO® Beef Ranchero Taquitos (w/individual bags) DON MIGUEL® Mini MONSTER TAQUITO® Southwest Chicken Taquitos (w/individual bags) DON MIGUEL® Mini MONSTER TAQUITO® Pepperoni Pizza Taquitos (w/ individual bags) DON MIGUEL® Mini MONSTER TAQUITO® TRIPLE PLAY™ Breakfast Taquitos (w/individual bags) DON MIGUEL® Mini MONSTER TAQUITO® Cheesy Pepper Jack Taquitos (w/individual bags) DON MIGUEL® Mini MONSTER TAQUITO® French Toast & Sausage Taquitos (w/individual bags)
65690
24 / 4 oz
Bulk
200-27086-06812-4
65703
24 / 4 oz
Bulk
200-27086-06982-4
65765
24 / 4 oz
Bulk
200-27086-07879-6
143139
24 / 3 oz
Bulk
100-27086-43139-6
143140
24 / 3 oz
Bulk
100-27086-43140-2
143141
24 / 3 oz
Bulk
100-27086-43141-9
143142
24 / 3 oz
Bulk
100-27086-43142-6
143143
24 / 3 oz
Bulk
100-27086-43143-3
143144
24 / 3 oz
Bulk
100-27086-36443-4
7 MEGAMEX CONVENIENCE • ROLLER GRILL
1 Convenience Mintel 2025
COLD CASE
CHILL LONG
Consumers can heat and eat morning and night with DON MIGUEL® Burritos and WHOLLY® GUACAMOLE made with 100% Hass avocado. Stock up so they can chow down. 67% of DON MIGUEL® consumers are repeat customers 2 . As carryout and “dashboard dining” are still on the rise 3 , you can feed their need.
STAY
ALL DAY
COLD CASE
ITEM #
PRODUCT
CASE PACK
PACKAGING
GTIN
DON MIGUEL® Breakfast Burritos
DON MIGUEL® Egg, Bacon & Cheese Burritos DON MIGUEL® Egg, Sausage & Cheese Burritos DON MIGUEL® THE WHOLE NINE YARDS!® Burritos DON MIGUEL® TRIPLE PLAY™ Breakfast Burrito
65901
12 / 7 oz
Individually Wrapped 200-27086-18431-2
65902
12 / 7 oz
Individually Wrapped 200-27086-18432-9
65904
12 / 7 oz
Individually Wrapped 200-27086-18450-3
128737
12 / 7 oz
Individually Wrapped 100-27086-28737-5
DON MIGUEL® Burritos
DON MIGUEL® Steak & Jalapeño Burritos DON MIGUEL® Shredded Beef & Cheese Burritos DON MIGUEL® Chicken & Cheese Burritos
65892
12 / 7 oz
Individually Wrapped 200-27086-18404-6
65867
12 / 7 oz
Individually Wrapped 200-27086-18312-4
65868
12 / 7 oz
Individually Wrapped 200-27086-18313-1
DON MIGUEL® Premium Hand Made Deli Burrito
DON MIGUEL® Carne Asada Burritos (w/Cilantro Rice)
83103
12 / 7 oz
Individually Wrapped 100-27086-83103-5
DON MIGUEL® THE BOMB® Burritos
FPO 12 / 12 oz 12 / 12 oz 12 / 12 oz 12 / 12 oz WHOLLY® GUACAMOLE Bowls (Fresh*) 8 / 7.5 oz 8 / 7.5 oz 8 / 7.5 oz WHOLLY® Minis (Fresh*)
THE BOMB® Beef, Bean & Cheese Sauce with Red Chile Burritos THE BOMB® Beef, Bean & Cheese Sauce with Green Chile Burritos
119027
Individually Wrapped 100 -27086-19027-9
119028
Individually Wrapped 100-27086-19028-6
THE BOMB® Spicy Red Hot Beef & Bean Burritos
119029
Individually Wrapped 100-27086-19029-3
119030 THE BOMB® Chipotle Chicken Burritos
Individually Wrapped 100-27086-19030-9
WHOLLY® GUACAMOLE Spicy Bowls WHOLLY® GUACAMOLE Classic Bowls WHOLLY® GUACAMOLE Chunky Bowls
86873
Bowl
106-16112-86873-4
86875
Bowl
106-16112-86875-8
86876
Bowl
106-16112-86876-5
WHOLLY® GUACAMOLE Classic Minis (4-2 oz) WHOLLY® GUACAMOLE Spicy Minis (4-2 oz) WHOLLY® GUACAMOLE Chunky Minis (4-2 oz) WHOLLY® GUACAMOLE Avocado Verde Minis (4-2 oz) WHOLLY® AVOCADO 100% Avocado Minis (4-2 oz)
37903
8 / 8 oz
Mini Cup
106-16112-03150-3
38836
8 / 8 oz
Mini Cup
106-16112-03151-0
44472
8 / 8 oz
Mini Cup
106-16112-03154-1
IT’S A BRAND NEW DAY FOR BREAKFAST. 81% of consumers are getting breakfast at c-stores and they’re not stopping—57% are expected to increase their breakfast consumption 1 .
62108
8 / 8 oz
Mini Cup
106-16112-32018-8
37246
8 / 8 oz
Mini Cup
106-16112-03153-4
WHOLLY® Snack Pack Items (Frozen*)
WHOLLY® GUACAMOLE Classic Snack Packs
66677
3 / 10 / 2 oz
Single Serve Packet
306-16112-35923-6
WHOLLY® GUACAMOLE Classic Snack Packs (Bulk) WHOLLY® GUACAMOLE Classic Guacamole Minis
70511
200 / 2 oz
Single Serve Packet
106-16112-70511-4
44452
48 / 2 oz
Single Serve Cups
106-16112-03100-8
* Fresh, Never Frozen.
9
MEGAMEX CONVENIENCE • COLD CASE
1 Technomic 2025
2 CIRCANA TSV & RCT PNL L52 WKE 12.01.24 & 12.29.24 & 01.29.25 3 Technomic 2024
CENTER OF STORE CENTER STORE TAKES CENTER STAGE
MEXICAN ESSENTIALS FROM SALSAS TO SAUCES, PEPPERS AND MORE, let you meet consumer cravings anywhere in the store.
CENTER OF STORE
ITEM #
PRODUCT
CASE PACK
PACKAGING
GTIN
HERDEZ® TAQUERIA STREET SAUCE® PRODUCTS
HERDEZ® TAQUERIA STREET SAUCE® Original Roja – Medium 8 / 9 oz
81348
Bottle
100-72878-81348-5
HERDEZ® TAQUERIA STREET SAUCE® Original Verde – Mild
81349
8 / 9 oz
Bottle
100-72878-81349-2
HERDEZ® TAQUERIA STREET SAUCE® Habanero – Hot
81350
8 / 9 oz
Bottle
100-72878-81350-8
HERDEZ® TAQUERIA STREET SAUCE® Chipotle – Medium
81351
8 / 9 oz
Bottle
100-72878-81351-5
HERDEZ® TAQUERIA STREET SAUCE® Avocado Cilantro
117657
8 / 9 oz
Bottle
100-72878-17657-3
HERDEZ® TAQUERIA STREET SAUCE® Cilantro Lime
117658
8 / 9 oz
Bottle
100-72878-17658-0
HERDEZ® SALSA & HOT SAUCES
HERDEZ® Salsa Casera – Mild
12717
12 / 7 oz
Bottle
000-72878-12717-2
HERDEZ® Salsa Verde – Mild
12721
12 / 7 oz
Bottle
000-72878-12721-9
HERDEZ® Avocado Hot Sauce
117228
12 / 5 oz
Bottle
100-72878-17228-5
HERDEZ® Avocado Hot Sauce
117229
12 / 12 oz
Bottle
100-72878-17229-2
HERDEZ® Habanero Hot Sauce
133641
12 / 5 oz
Bottle
100-72878-33641-0
HERDEZ® Habanero Hot Sauce
133642
12 / 12 oz
Bottle
100-72878-33642-7
HERDEZ® Guacamole Salsa – Mild
114468
6 / 8.5 oz
Bottle
100-72878-14468-8
HERDEZ® Salsa Verde – Mild
115002
6 / 8.5 oz
Bottle
100-72878-15002-3
HERDEZ® Salsa Casera – Medium
115009
6 / 8.5 oz
Bottle
100-72878-15009-2
EMBASA® PEPPERS
EMBASA® Chipotle Peppers in Adobo Sauce
07840
12 / 7 oz
Can
100-75386-04858-5
DOÑA MARIA® MOLE
DOÑA MARÍA® Mole
30197
12 / 8.25 oz
Glass Jar
200-72878-50523-3
Clean up in the aisles. A survey by IBISWorld found that 40% of consumers visit c-stores just for groceries. Fill your shelves and fill their needs.
11
MEGAMEX CONVENIENCE • CENTER OF STORE
THERE'S MORE IN STORE. From the back of house to the front of an action station, we offer everything you need.
CONDIMENT BAR - BACK OF HOUSE
ITEM #
PRODUCT
CASE PACK
PACKAGING
GTIN
WHOLLY™ SALSA, BULK (FRESH*)
WHOLLY™ SALSA Tres Chile Salsa
133995
4 / 2 lb
Pouch
106-16112-33995-1
WHOLLY™ SALSA Spicy Red Salsa
133996
4 / 2 lb
Pouch
106-16112-33996-8
WHOLLY® GUACAMOLE SNACK PACKS AND MINIS (FROZEN)
WHOLLY® GUACAMOLE Classic Snack Pack
40234
48 / 2 oz
Single Serve Packet
306-16112-89030-2
WHOLLY® GUACAMOLE Classic Snack Pack
66677
3 / 10 / 2 oz
Single Serve Packet
306-16112-35923-6
WHOLLY® GUACAMOLE Classic Snack Pack (Bulk)
70511
200 / 2 oz
Single Serve Packet
106-16112-70511-4
WHOLLY® AVOCADO 100% Chunky Avocado Minis
85680
48 / 2 oz
Cup
106-16112-85680-9
WHOLLY® GUACAMOLE Classic Minis
85684
48 / 2 oz
Cup
106-16112-85684-7
WHOLLY® GUACAMOLE, BULK AND WHOLLY® AVOCADO, BULK (FROZEN)
WHOLLY® GUACAMOLE Original
44425
12 / 1 lb
Pouch
306-16112-24403-7
WHOLLY® GUACAMOLE Classic
86405
12 / 16 oz
1/9 Pan
106-16112-86405-7
WHOLLY® AVOCADO Pulp
44424
12 / 1 lb
Pouch
306-16112-23403-8
WHOLLY® AVOCADO 100% Chunky Avocado
37626
16 / 1 lb
Tray
306-16112-51030-9
WHOLLY® AVOCADO 100% Chunky Avocado
86403
12 / 16 oz
1/9 Pan
106-16112-86403-3
HERDEZ® SALSA
HERDEZ® Salsa Casera – Medium
52725
6 / 70 oz
Plastic Jug
000-72878-52725-5
HERDEZ® Salsa Verde – Medium
62145
6 / 68 oz
Plastic Jug
000-72878-62145-8
HERDEZ® Guacamole Salsa – Mild
126437
4 / 32 oz
Plastic Jug
100-72878-26437-9
HERDEZ® Guacamole Salsa – Medium
126438
4 / 32 oz
Plastic Jug
100-72878-26438-6
HERDEZ® Quemada Charred Salsa Roja – Mild
135569
4 / 67 oz
Plastic Jug
100-72878-35569-5
HERDEZ® Quemada Charred Salsa Verde – Mild
135570
4 / 67 oz
Plastic Jug
100-72878-35570-1
HERDEZ® Quemada Charred Salsa Poblano – Mild
135571
4 / 67 oz
Plastic Jug
100-72878-35571-8
HERDEZ® Quemada Charred Salsa Chipotle – Medium
135572
4 / 67 oz
Plastic Jug
100-72878-35572-5
LA VICTORIA® SALSA & SAUCES
LA VICTORIA® Salsa Picante – Medium
07686
200 / 0.5 oz Single Serve Packets 100-72101 -00002-6
LA VICTORIA® Red Traditional Enchilada Sauce – Mild
07812
6 / 102 oz
Can
100-72101-02505-0
EMBASA® PEPPERS
EMBASA® Chipotle Peppers in Adobo
07840
12 / 7 oz
Can
100-75386-04858-5
EMBASA® Chipotle Peppers in Adobo
07841
12 / 26 oz
Can
100-75386-04860-8
EMBASA® Nacho Sliced Jalapeño Peppers
07878
4 / 108 oz
Jug
100-75386-04999-5
EMBASA® Nacho Sliced Jalapeño Peppers
07864
6 / 98 oz
Can
100-75386-04978-0
* Fresh, Never Frozen.
READY TO MAX OUT? Scan here to contact your MegaMex Convenience sales rep and turn up the volume.
© 2025 MegaMex Foods, LLC
CONVENIENCE
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