C.H. Brown Co. - November 2021

Say Thank You! 3 WAYS TO SHOW CLIENTS YOU CARE

Send a card. It may seem so obvious, but cards are powerful tools that show your clients you appreciate them. However, to really show your clients how much they matter to you, recognize more than important business milestones. Spend about 30 minutes every week writing out a few thank- you, anniversary, birthday, or holiday cards to your clients. (Your CRM software can be a hub for this information.) The handwritten element will speak volumes about your values as a business owner, and nearly everyone loves getting mail. Let Thanksgiving serve as a reminder to thank those you work with and to show them that their support is appreciated. And if we haven’t said it enough: Thank you for working with CHB!

People want to do business with people they trust, and part of building a strong rapport is to show your customers how much value they bring to your business and your life. After all, without your clientele, your business wouldn’t exist! This November, show your clients just how much they mean to you by doing something special for them. Here are three ways to do this that they won’t forget. Host an open house — with perks! At CHB, we regularly invite our brokers to come visit us. We enjoy seeing our brokers in person, building that relationship, and continuing our strong connection — something that you just can’t replicate on the phone or on a screen. You can do the same by hosting an open house, but make it more fun than a

generic open house with appetizers and drinks. Have a few giveaways, like T-shirts, hats, local gift cards, and more, to show your clients how much you appreciate them and that they came out to your event. It will be a networking event they won’t forget! Donate in their name. Nothing says “I appreciate you” like showing your clients that you listen. After doing business with a client or around the holidays, make a donation in their name to their favorite organization or a nonprofit that means a lot to their family. You can learn a lot about what is important to a person just by doing business with them. (Or, consider creating getting-to- know-you questionnaires!) Plus, this added touch shows your clients that you not only care, but you listen as well.

3 Goals Every Entrepreneur Needs in 2022

By now, you should have an idea of what you want your business to achieve in 2022, but have you considered how you will grow during that year — and the impact that could have on your business? Often, entrepreneurs and business leaders take on the identity of their companies, but in order to personally thrive and see their companies take off, they have to grow right alongside it. To do so, consider these goals all entrepreneurs must focus on at some point in their careers. Goal No. 1: Get a Life You are more than the company you started. Plus, having hobbies or personal interests outside of your work can help you excel in work. It allows your brain to grow in new ways, sparking fresh ideas and perspectives. Consider activities that you’re interested in learning more about — like painting, podcasting, reading, or running — and get started. Maybe you’ll

fail, but just keep trying! You may find a new activity that brings you the joy you need. Goal No. 2: Save More Many of the dimes you earn as a business owner go back into the company, but don’t forget to consider your future. Is your retirement plan in order? Do you have a plan should your company need to close? Will your family be secure? Consider these questions and hire a trusted financial advisor who can help you find personal investment success. Goal No. 3: Meet New People Becoming inundated by daily, menial tasks can make us miss opportunities. This is where meeting new people can be so valuable! By doing so, you create a network of people who have different experiences than your own. They can help you see beyond your biases and discover a new path. Who knows? You just might find the next great venture for your company!

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