5Ways To Thrill Your Customers During the Holidays
No. 3: Don’t forget to get personal. Think about every amazing customer service experience you’ve had. Was it just about solving your issue? Or did you make a personal connection with the person serving you? People are more capable of making instant connections than they think. Going above and beyond isn’t about being invasive; instead, it’s being compassionate toward your customers and expressing gratitude for them. Sometimes that means sending a small gift after a great customer interaction. Find ways to show appreciation for their engagement, support, and loyalty — it’ll go a long way, and the holidays are a great time to do it. No. 4: Go all out on your packaging. According to a Dotcom Distribution packaging study, over 61% of online shoppers say that branded packaging makes them more excited about receiving or opening an item. About 44% admit that packaging reinforces whether a product is worth the cost! Make your packaging the best first impression you can afford. Add personable messages or luxurious brand-themed detailing. People live very fast-paced lives, and they might not give you the time or money for a second impression. No. 5: Don’t be shy — tell ’em about the small print. Refunds, exchange policies, and other services are often in small print and become difficult to find on company websites. It’s the holiday season, and everyone’s patience is probably worn thin, so do your customers a favor and put your return and services policies front and center. It’ll give your customers a quick guide and immediate peace of mind, whether they’re a buyer or a gift recipient. You probably have a few personal experiences with companies that have made your holiday season easier or more fun. Let’s pay it forward to our own customers in any way we can.
Retention is one of the most amazing benefits of having a print newsletter. It helps customers feel rewarded for their loyalty to your brand as they flip through each page and enjoy your dedication to offering them funny or heartfelt personal stories, valuable information, and overall, high-quality content. But another amazing opportunity is coming up to boost your retention — the holidays! While it’s a good idea to try and excite your current customers often, the holidays present new possibilities for making your customers’ lives a little easier as stress levels rise to an all-time high. If you’re looking for a few ways to put a smile on your customers’ faces, here are a few ideas. No. 1: Get ready for the holiday rush as soon as possible. As world-renowned author Greg McKeown says, slow is smooth, but smooth is fast. Take things slowly to iron out all the wrinkles in your process that could cause hang- ups in the busy season. When things go smoothly, things can go much faster. A smooth business operation also gives your company a lot more room to delight your customers with every single interaction. Everyone expects other people to be stressed and busy during the holidays — why not surprise them with the opposite? No. 2: Create compelling discounts. Customers may be overwhelmed with emails, advertisements, and sales calls right now, but do you know what they’re really looking for? A great deal. Nobody wants to miss out on the amazing discounts they can get during the holiday season, so you should inspire your customers to continue doing business with you. Don’t just give people 10% off their next order — focus on the value you’re giving your customers. For example, consider offering them major bonus freebies instead of a discount. Make buying your product a total no-brainer. Discounts plus free gifts with purchases isn’t just a great way to delight customers; it reminds your customers why they love you.
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