NorthReport | Issue 01 | Fourth Quarter 2021

Myth: The longer bourbon ages in the barrell, the better it will taste.

As the old adage goes, good things come to those who wait. The whiskey industry has long been accustomed to demanding the patience of its dedicated followers and enthusiasts, with barrel and bottle ageing times often reaching across multiple decades, and yet this insistence on waiting for perfection has not commonly been associated with Bourbon… until rather recently. Indeed, the Scotch single malt industry is surrounded by no shortage of regulations regarding ageing, and acolytes of this whisky style will argue, often at great length and with a great degree of passion, that the older the Scotch, the finer the dram; something that the price tag often reflects very accurately indeed. However, Bourbon - while aged to a certain degree as standard, in order to bring forth those signature caramel hues and spicy-sweet flavours - has rarely been surrounded by the cult of ageing in quite the same way. However, the world of whiskey is changing quickly, with new generations of whiskey drinkers seeking out bottles that come with stories to tell, new flavors to impart, and an essence of authenticity to justify their existence within a given collection. Aged Bourbon, as such, is very much on the rise.

The timeless allure of high-quality bourbon.

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