The luxury timepiece events calendar, and the myriad high-end launches and hotly- anticipated releases they brought with them once ran, as you might imagine, like clockwork. The year would typically kick off in peerlessly sophisticated style with January’s Salon International de la Haute Horlogerie (or SIHH, for short), followed by the esteemed Baselworld in the Spring, and its multitude of spin-offs, variations, and imitators would crop up in major cities worldwide as the year continued. However, as was the case with almost every industry imaginable, the disruptions of 2020 - which have, as we all know, well into 2021 - brought the horology events calendar to a standstill, with many of the biggest timepiece releases put on hold until they can receive the launch they deserve.
BEAUTY AND PRECISION AGAINST THE GRAIN Despite these interruptions and the far-reaching impact of the global pandemic on the luxury industries, the high-end timepiece community has been treated to a certain number of releases. Indeed, it looks like many of the biggest brands are beginning to turn their back on the traditional launch calendar of yesteryear. Some of the industry’s biggest names have taken on the task of drumming up enthusiasm and excitement in their own way, dropping some seriously impressive items throughout the beginning of 2021,
and teasing many more for the next two quarters. Those with their eye on the latest releases will be delighted by this year’s gamut of record-breaking complications, continuing innovative use of bold new materials, and an industry-wide trend towards sustainability… alongside all of the sophistication, glamour, and commitment to excellence we’ve come to expect from the industry. Let’s take a closer look at five of the hottest releases of 2021, each of which more than deserve their place in your timepiece collection.
TAGHEUERX CARRERAPORSCHE CHRONOGRAPH
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One of the world’s most iconic timepieces. One of the world’s most sought-after and widely-loved car brands. The collaboration between long-term luxury stalwarts TAG Heuer and Porsche has been a long time coming, and their latest offspring far from disappoints. The Porsche insignia appears on both the sleek ceramic black bezel of the 44mm chronograph and on the timepiece’s oscillating weight - newly re-shaped to resemble a steering wheel - which can thrillingly be seen via an exhibition case-back. Nods to the collaboration also arise through the use of the Porsche font, the signature grey, black, and red palette, and a fun dial which has been designed to resemble an asphalt road.
This new design features many nods to Porsche heritage.
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