Fast forward to the present day, and business jet activity is rapidly surpassing pre-Covid levels, ascending to wholly new heights of not just popularity and usage, but of ambition regarding design, excellence, and bold new horizons. Leading this reinvigorated trend and period of unexpected - yet hugely welcome - growth is the business jet brand more synonymous than any other with a perfect balance of power, efficiency, luxury and style: Bombardier. GLOBAL LEADERS IN HIGH-END AVIATION The brand behind Learjet - the industry-defining private aircraft whose legend is rapidly coming to a close, with the last ever Learjet set to be built later this year - has consistently been closely associated with luxury travel, ever since it entered the high-end aviation sector in the 1980s. Forever committed to innovation and envelope- pushing developments for the world’s super-rich business and leisure travellers, the brand has unfailingly positioned itself at the cutting edge of a ferociously competitive industry. Indeed, this spirit of competition (and the willingness to repeatedly outdo not only other brand leaders, but also the Bombardier brand itself) has seen Bombardier cement a reputation for excellence and efficiency unmatched by any other aviation company. This was perhaps best exemplified by the arrival of the Bombardier Global 7500 at the end of 2018. Launched as one of the fastest private jets in the world with its blistering top speed of 650 miles per hour and continent- spanning range of 8,225 nautical miles, it represented a new dawn for the brand while heralding the end of the Learjet era.
This time last year, the skies were eerily quiet. With international travel brought to a deadening standstill by the emergence of COVID-19, there were rumours aplenty of the business and private jet industry entering a slump fromwhich it may never recover. Against the backdrop of an unprecedented period of mergers, acquisitions, and general shake-ups amongst the biggest names on the private jet scene, such rumours didn’t feel particularly unfounded.
Bombardier’s reputation for excellence and efficiency remains unmatched by any other aviation company.
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B O M B A R D I E R J E T S : F A C I N G T H E F U T U R E I N P E E R L E S S S T Y L E
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