The key to our start-up has always been resilience ” “
S tart a business, they say. It’ll be fun, they say. Oh, but those of us who have dove headfirst into entrepreneurship know first-hand that the fun you have is not as abundant as the hard work it takes to get there. There are many keys to creating a successful business, and just taking the first step often means you have found that first key of creativity and faith - the initial idea to build upon and the bit of craziness to make it happen while believing it will be worthwhile. When you become an entrepreneur, it’s almost as if you’re taking everything you’ve learned in your life (and things you begin to learn along the way - thanks to YouTube, Google, and now TikTok) and you’re putting each of these things, these keys, all together on a keychain. Your entrepreneurial keychain. You put them all on the little loop; One at a time, building your keyring to a better future, each key as valuable as the next. THE KEY FOR DESIRE: As you desire a better life for yourself and your family. THE KEY FOR PASSION: This one is what gets you out of bed every day and excites the flame within.
BECOMING AN ENTREPRENEUR The Keys to Creating a Successful Business by Shannon Ferguson
54 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 25 ISSUE 5
BUSINESS • SPOTLIGHT ON BUSINESS MAGAZINE 55
Made with FlippingBook Online newsletter maker