CO L L E CT I ON 2016 - 2017 I 2 1 VIVERO INTERNACIONAL
VAUGHAN’S VOICE
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DIFFERENT BY DESIGN
WE ’ R E S E R I OU S MU LT I TA S K E R S
MEDIA SELECTION AND PLACEMENT SALES PROGRAMS POINT-OF-PURCHASE DEVELOPME BROCHURES LITERATURE FOLDERS VIDEO AND PHOTOGRAPHY WRITING PACKAGING AND KITS SELL SHEETS TRADE SHOWS EVENTS PRODUCT DEVELOPMENT RADIO SPOTS PHOTO STRATEGIC THINKING PLANNING BRANDING ADVERTISING EBLASTS DIGITAL ADS WEBSI AND PLACEMENT SALES PROGRAMS POINT-OF-PURCHASE DEVELOPMENT AND PRINTING FOLDERS VIDEO AND PHOTOGRAPHY WRITING PACKAGING AND TAG DESIGN SALES KIT SHOWS PROGRAMS POINT-OF-PURCHASE DEVELOPMENT AND PRINTING BROCHURES LITE AND PHOTOGRAPHY WRITING STRATEGIC THINKING PLANNING BRANDING ADVERTISI ADS WEBSITES MEDIA SELECTION AND PLACEMENT SALES PROGRAMS POINT-OF-PURCHA PRINTING BROCHURES LITERATURE FOLDERS VIDEO AND PHOTOGRAPHY WRITING PACKA SIGN SALES KITS SELL SHEETS TRADE SHOWS EVENTS PRODUCT DEVELOPMENT RADIO SP SOCIAL MEDIA STRATEGIC THINKING PLANNING BRANDING ADVERTISING EBLASTS DIGI MEDIA SELECTION AND PLACEMENT SALES PROGRAMS POINT-OF-PURCHASE DEVELOPME BROCHURES LITERATURE FOLDERS VIDEO AND PHOTOGRAPHY WRITING PACKAGING AND KITS SELL SHEETS TRADE SHOWS PROGRAMS POINT-OF-PURCHASE DEVELOPMENT AND PRI ERATURE FOLDERS VIDEO AND PHOTOGRAPHY WRITING STRATEGIC THINKING PLANNIN ING EBLASTS DIGITAL ADS WEBSITES MEDIA SELECTION AND PLACEMENT SALES PROGRA DEVELOPMENT AND PRINTING BROCHURES LITERATURE FOLDERS VIDEO AND PHOTOGRAP ING AND TAG DESIGN SALES KITS SELL SHEETS TRADE SHOWS EVENTS PRODUCT DEVELO PHOTO EDITING SOCIAL MEDIA STRATEGIC THINKING PLANNING BRANDING ADVERTISI ADS WEBSITES MEDIA SELECTION AND PLACEMENT SALES PROGRAMS POINT-OF-PURCHA PRINTING BROCHURES LITERATURE FOLDERS VIDEO AND PHOTOGRAPHY WRITING PACKA SIGN SALES KITS SELL SHEETS TRADE SHOWS PROGRAMS POINT-OF-PURCHASE DEVELOPM BROCHURES LITERATURE FOLDERS VIDEO AND PHOTOGRAPHY WRITING STRATEGIC THINKI BRANDING ADVERTISING EBLASTS DIGITAL ADS WEBSITES MEDIA SELECTION AND PLACEM
SELECT CL IENTS
Finally. A 100% green agency.
BlueSkye Creative, Inc. is an award-winning marketing agency devoted exclusively to the horticulture market. We have a legacy of creating successful advertising, marketing and public relations campaigns for a variety of companies in the green industry throughout the world. The team’s focus is on developing campaigns and tools that help you sell. Our solutions are the perfect balance of strategic thinking and creativity. BlueSkye Creative has been working with every link of the supply chain, from breeder to unrooted cutting producers, brokers, growers and retailers. We can position and market your products unlike any other agency. Our team’s horticultural knowledge, creativity and digital capabilities enable us to execute every possible scope. We look forward to talking with you.
President
“
BlueSkye Creative is an invaluable extension of McHutchison’s marketing team. Their team’s creativity and fresh ideas have always kept our marketing and image ahead of our competition. They’ve been involved in countless projects with McHutchison from rebranding the logo and corporate identity to product and customer specific projects. The work receives praise from the industry for its style and from the sales department for its effectiveness. Scott Crownover President, McHutchison
”
“
BlueSkye is more than a marketing agency, they are a true partner to PlantHaven International. PlantHaven has been working with the BlueSkye Creative team for over 5 years. PlantHaven values BlueSkye’s marketing skills in developing long-term strategy to elevate our breeder client’s portfolios. The team has been instrumental in elevating our targeted media campaigns, weekly hot selection, emails, catalogs and other promotional materials. BlueSkye is a trusted and valued partner.
”
Robert Bett CEO, PlantHaven International
CATALOGS
Commitment to Color // At BlueSkye Creative, we understand that striking, accurate color is critical to marketing horticultural crops. And since your catalog is most likely one of your most important sales tools and marketing investments each year, we take color very seriously. We have a strong Photoshop team that color corrects images before they go into a document, a prepress department to review Epson proofs prior to sending to the press, and finally, we are onsite for every major catalog print to make sure what is coming off the press is accurate to the products you sell.
Dümmen Orange Poinsettia Catalog // In addition to strong design and copy writing, BlueSkye worked with the Encinitas breeding station to collect all of the varieties and expertly color matched each photo for the truest reds so growers could accurately select varieties for production.
Unrooted Cutting Catalogs // We produce numerous catalogs for unrooted cutting farms. We are familiar with how to present varieties, write insightful copy and cultural information and provide quality photography. Pictured here: 2019 Plant Source International and 2018 Vivero Internacional.
The Big Book of Color // The Big Book is the catalog for breeding companies Westhoff and Elsner PAC. The North American version showcases a full line of genetics for both companies. A European version is also created each year with a curated assortment and is bilingual in English and German.
Plug Connection Portfolio // Not your typical A-Z catalog, but rather a striking piece that highlights each of the product categories offered by the client. Eight versions of this catalog were produced and customized for Plug Connection’s top broker companies who sell their products.
Florida Tropicals // One of our favorite pieces to design each year. The Florida Tropicals catalog for McHutchison and Vaughan’s is packed with stunning images and artistic photo compositions. The brochure highlights McHutchison’s various Florida suppliers.
McHutchison Product Portfolio // Designed for broker reps wishing to introduce themselves to new clients or for expanding into new categories with existing clients. The McHutchison Product Portfolio features each category of products in which McHutchison excels and shows the breadth of vendors with which they partner.
WEBSITES
Westhoff // The Westhoff website offers a solutions-based user experience and has been an excellent tool for growers and retailers. Visitors can download a complete high-resolution photo library, plant culture and a database of where to buy each variety.
Suntory Flowers // The Suntory Flowers website was redesigned and rebuilt with the goal of making it a resource for the people that support the sales of their genetics. We made it easier for wholesale growers to find unrooted and young plant sources, as well as a robust library of cultural information and high-resolution photography—free for use in catalogs, retail POP, etc.
McHutchison + Vaughan’s // BlueSkye Creative teamed with an international company who had the expertise to program the handling of complex inventory, sales and e-commerce platforms. The BlueSkye team designed the front end to integrate with the branding we had previously developed.
LOGOS
Constellation // The Constellation logo was developed for Westhoff’s line of star-studded petunias. The logo fits into the Westhoff family, using the leaf shape of their corporate logo to create the constellation of stars.
Product Logos // Pinkerbell was created for PAC’s Pinkerbell Pelargonium, and PINKS by Whetman was designed to create an upscale image for the new collection of Dianthus from PlantHaven.
Company Logos // The PlantHaven logo was a refresh from their existing logo. It demonstrates a more refined and modern feel. The new management team wanted to leverage the recognition of the previous identity, but did not want to stray too far.
McHutchison was a complete rebranding that was highlighted with a new logo, color palette and a full suite of new items including stationery, email footers and promotional items.
RETAIL
Retail Packaging // BlueSkye Creative has extensive experience in designing retail packaging, pots and tags for the horticulture industry. Our designs are continuously featured in national programs and have been placed in all three major plant retailers in the United States, including The Home Depot, Lowe’s and Walmart.
Stand Out // The Stand Out program is an exclusive packaging program for the most premium plant genetics available nationwide though The Home Depot.
RETAIL PACKAGING
PHOTOGRAPHY
Photography // Beautiful marketing starts with beautiful photography. We have several years of managing sets and taking striking photos of horticultural products. For lifestyle photography, we have sets available and for studio or catalog-style photography, we can come to any location you request. We have a strong Photoshop team that edits and color corrects images before they go into a document. We can supply all photos as high- resolution files in RGB or CMYK format, so that your images will always be color-accurate to the product whenever they’re seen.
Catalog Photos // Uniformity in photography style will convey uniformity in genetics when marketing a series of plants. Our long-time expertise in catalog photography will give you uniform, color-accurate images that showcase your varieties with flare.
Isolated Bloom Shots // These bold macro shots make impressive statements on marketing collateral, trade show booths, ads, etc. All are expertly clipped and edited.
VIDEO
Video Production // Our team has produced dozens of industry videos both for the consumer market and business-to-business audiences, dealing with subjects from breeding introductions, farm tours and plant culture. We can provide the on-screen talent, scripts and locations to produce professional quality, high-definition video.
MEDIA + ADVERTISING
Press Articles // Our strong relationships with trade magazine editors give us an edge to place articles in publications throughout the year.
Abelia Spread_GIE_Layout 1 3/31/15 10:17 AM Page 1
Print Ads We’re committed to spreading the word about
AMERICA’SCHOICEFORYEAR-ROUNDCOLOR
Here’s our big push to increase your sales. PlantHaven International is working diligently to support your sales efforts of Kaleidoscope Abelia by reaching millions of consumers nationwide. Here is a creative sampling of what’s new for our 2015 consumer communications.
Kaleidoscope Abelia wherever we can. The
Celebrity Spokesperson, Delana Bennett Delana has been a familiar voice over the airwaves for more than 20 years. Listeners connect with her as a fun, outgoing woman who makes them smile with her unique brand of humor. As an avid gardener, Delana knows how to spread the message of plants to consumer audiences everywhere.
launch of our eye-catching print ads began in the fall of 2014 with North American airline magazines.
Selling TheArt of
COLOR
AMERICA’SCHOICEFORYEAR-ROUND
GARDENERS
MEDIA
COLOR
AbeliaKaleidoscope is frost,drought and heat tolerant ...making it veryeasy togrow.
Theperfect shrub,period.Kaleidoscope isoneof theeasiestplantsyou can add toyourgarden foryear-round,ever-changingcolors. In the spring, the foliage emerges a cheerfulgreen and yellow, turns to a richgold in sum- mer andhas an incredible showoffiery reds and crimsons in the fall and winter. Kaleidoscope is also one of the longest flowering abeliaswith delicately fragrantwhite blooms thatwill perfume your garden from spring through autumn.
GALLERY NEWS SOURCES PLANTHAVEN CONTACT
A new launch has just happened for www.abeliakaleidoscope.com. A reference tool for growers, retailers and consumers, alike, this website will help you get the information you need to get Kaleidoscope to your customers.
Consumer Video
Available for download from our website, garden centers everywhere can use this video on their social media, email blasts, etc., to spread the wonderful messages of Kaleidoscope to their consumers.
Radio
This spring, listeners throughout the southern United States will hear commercials on Kaleidoscope with
Kaleidoscope is the perfect shrub.
Kaleidoscope is one of the easiest plants you can add to your garden for year-round, ever-changing colors. In the spring, the foliage emerges a cheerful green and yellow, turns to a rich gold in summer and has an incredible show of fiery reds and crimsons in the fall and winter.
ClearChannel stations where Delana is syndicated.
SPRING
SUMMER
FALL
WINTER
Stopbyyour localstoreandask forAbeliaKaleidoscope. Visitourwebsite for informationandplantingtips.
SanDiego,CA
Fayetteville,AK
Atlanta,GA
Charlotte,NC
abeliakaleidoscope.com
Birmingham,AL
Augusta,GA
19 East Mission St., Santa Barbara, CA 93101 (805) 569-9179 www.planthaven.com
Advertising + Media Buying // We understand our industry’s buying patterns and practices at every level, as well as the precise times and methodologies for delivering targeted messages. We can assist in identifying your target audience to provide the right media strategy and planning, advertising production, measurements and analytics.
HOT SELECTION
H O T S E L E C T I O N
It’s Launch Time!
ebrief 09.18
ebrief 02.18
Achillea ‘Heartthrob’
VELVET RED Sweetheart
Step Into Something True Blue
CALIFORNIA DREAM I NG ThePlantHaven team isdelighted to welcome you toour 2018California SpringTrials in8weeks’ time atour GroLink location. OpenApril 14-18th, from8am-5pm, at4107W.Gonzales RoadOxnard,California93036 . Register to attend at the following link: grolink.configio.com CaliforniaSpringTrials 2018 is amust- see, internationally recognized event drawing exhibitors and attendees from across theUSA and around theworld. This traveling tradeshow is agreat opportunity to catchupon the latest andgreatest in thehorticultureworld, with the addedplusof enjoying the beautiful early seasonCalifornia coast.
PLANTHAVEN SUMMER TRIAL H I G H L I G H T S The team has had a fantastic summer putting a whole range of exciting new experimental candidates through their paces. We have had some fantastic visits and lots of quality discussion with key accounts tocreatea roadmap for themostsuccessful futureplant introductions.
Here is a sample of our most popular plants this summer:
• Achillea ‘Heartthrob’ Soft fern-like foliage with deep, velvet-red flowers • Gaura WALBERTON’S® ‘Silver Fountains’ flowering nonstop from WK14 • Miscanthus Portfolio Little Miss, Fire Dragon and new for 2019 Tiger Tail • TALL DARK & HANDSOME™ Pelargonium New for 2019 • TIKI™ Bougainvillea Ideal for 2-gallon and 5- gallon containers and landscape applications • TOWERS OF FLOWERS® Weigela Outstanding columnar habit Reach out to the PlantHaven team if you are interested in additional information, cutting sources, future trials, and/or licensing. Email: new.plants@planthaven.com
Go Trials!
NEW!
Eryngium Blue Waves DOWNLOADPKSHEET
Look forward to seeing you here in sunny California!
The PlantHaven Team is excited about the launch of three unique blue flowered selections from our breeder clients. True blue flowers are rare and something very special to behold. Our three blue flowers are to be showcased on the Hillier Garden at TheRoyalHorticulturalSocietyChelseaFlowerShow,May22-272018.
HEARTTHROB
Chelsea Flower Show Plant Launch 1. Corydalis Porcelain Blue—Introduced 2017 2. Eryngium Blue Waves— Brand New 2018 3. Salvia Rhythm & Blues— Brand New 2018
Get the
TIGER TAIL
FOR 2019! NEW
Wehave twooutstandingnew introductions toourVIBE®SalviaCollection,new for 2019,being showcased atSpringTrials 2018.Bothhavebeenput through theirpaces, andhavebeen turningheads.Bredhere inCalifornia,bySalviaGuru KermitCarter.
Corydalis Porcelain Blue DOWNLOADPKSHEET
KEY FEATURES • Long lasting,bright redblooms • Compact,wellbranchedhabit • Prettyblue-green, fern-like foliage • Heatanddrought tolerant • Attractsbutterflies • Good forpotsandcontainers, bordersandmodern landscapes • Tightclumpinghabit, 18”x 14” • USDAZone-3
“NewKidson theBlock” • VIBE® IgnitionFuchsia • VIBE® IgnitionWhite
TALL, DARK & HANDSOME
TOWERS OF FLOWERS
TIKI
These two jewel-tone colors will join the already successful VIBE® IgnitionPurple. All three willbeavailable toallasquality unrootedcuttings ready forfirst retail sales spring2019. These x jamensishybrids are real showstoppers: • Givingoutstandingflower performance • Springy stemswhichdo not snap in shipping • Rainbowof jewel-tone flowers
Social Butterfly The team has been busy on social media over the summer. Keep up with the latest news on our social media channels, Instagram and Facebook. The PlantHaven social butterflies will be posting regularly to keep you up to date with all the fun adventures at PlantHaven headquarters.
NEW!
Salvia Rhythm & Blues DOWNLOADPKSHEET
Jewel-toned Beauties
Formore coverageon theRHSChelseaFlowerShow2018Clickhere
FOLLOW US ON: PlantHaven Instagram PlantHaven Facebook
Eryngium & Salvia are both in the running for this year’s RHS Chelsea Plant of the Year 2018
The PlantHaven Team will be visiting to help support Hillier Nurseries Ltd. with these exciting cool blue launches.
Week 35 onwards is peak ordering season for perennial scented Dianthus. PINKS BY WHETMAN is the market leader for scented, Zone-5, cool-hardy Dianthus. OurNorthAmericanprogramhas20+premium plugand liner sources. Checkout the full listing here. To support our plug and liner sources we also have two quality URC vendors supporting the North American Program. Two lines to highlight for 2019: • SUPERSTAR – Outstanding compact mid- season selection. With unique flower pattern above the silver-blue foliage. A great promotional line for mid-season. • GEORGIA PEACH PIE – The sweetheart of California Spring Trials 2018. Perfect for the picking garden. Unique flower color and outstanding fragrance. PINKS BY WHETMAN BOOK NOW!
CheckoutourPlantHaven socialmedia for the latestupdates.
ForLicensing& Information:new.plant@planthaven.com
WHERE TO BUY
Georgia Peach Pie
Ahuge congratulations to theCostaFarmsTeam, taking “BestNewPlant” at TPIEwithPlantHaven licensedZamioculcas ‘Raven’.Awesome jobguys! Thisnew varietyofblack foliagewas chosen asBestNewPlant at the 2018 TropicalPlant IndustryExhibition (TPIE) inFortLauderdale,Florida. JustinHancock,horticulturist atCostaFarms, says itbest, “Aplant like this is ideal for creating excitementwith consumers as theydecorate theirhome and officewith thisnew and exotic tropicalbeauty”. Whilewe eagerly await thenew seasonofGameofThrones, you too canbring home your veryown ‘Raven’. Talk to theCostaTeam about availabilityoptions for this stunningmodern classic.Availability late 2018-2019. costafarms.com/blog/hot-new-plant-alert “BEST NEW PLANT”
FINISHING TIME 1 QUART = 6-8 WEEKS, 1 GALLON = 12-14 WEEKS
URC AVAILABLE FROM: VIVERO INTERNATIONAL
Contact PlantHaven Team for North America Licensing and additional information: new.plants@planthaven.com
Superstar
Berberis Orange Rocket Book Now for Spring 2019! The market-leading orange Berberis Orange Rocket is in a class of its own. Book now for Spring2019supply.Perfectasagardenspecimen or outstanding as a clipped hedge. In 2019, we will offer two additional liner suppliers tohelp fulfillyourneeds,Silverfall Nursery and James Greenhouses. Please reach out to them to discuss your liner needs.
QualityCuttingsoffers apremiumunrooted cuttingsprogram fromFloraplantS.A. (Mexico). Thispremiumprogram includes a capsule collectionofourPlantHavenProgram. Now is theperfect time to reachout toensureyou have a riotof colorheading yourway forpremium early sales fromApril toMay. Quality Cuttings
CHECK OUT OUR NEWEST VIDEO
Four top lines to consider adding: • AbutilonPATIOLANTERN™ • BidensCUPCAKE™ • IsotomaFIZZNPOP™ • NemesiaLITTLEDRAGON™
VERBENA LITTLE ONE– DÜMMEN URC AVAILABILITY ForWATERSAVER™ andpollinatorgardens, Verbena LittleOne , is an absolutemust.This sterile, vegetative produced selectionflowers continually throughout the summermonths. Butterflies love thisplant!Less thanhalf the sizeof the seed-raised annual selections, LittleOne is ideal at the frontof theborder,or agreat addition towildflower inspiredpotsand containers.
The Quality Cuttings Team is looking forward to helping you.
CORPORATE COMMUNICATIONS
CAST Brochure // The California Spring Trials catalog from McHutchison is a yearly brochure that features every participating breeder and what the McHutchison sales team found to be the most impactful items at each site. It’s an insightful tool packed with information coming from the visitor’s point of view. The design is very inspirational with beautiful photo merges of California’s coastal scenery.
Cocktail Culture // For three years running, PlantHaven’s Cocktail Culture brochure has been an industry favorite and helped award us the Industry’s Marketer of the Year in 2017. The goal of this book was to make a plant culture guide more exciting and appealing to read. Each plant is paired with a custom designed craft cocktail, so growers can read how to grow the plant and make the drink.
PROMOTIONS
Promotional Pieces // PlantHaven experienced a strong year of sales with Abelia Kaleidoscope and wanted to pass along a “thank you” to their top licensees. The BlueSyke Creative team designed a fine art print kit with a notebook to celebrate the robust sales.
TRADESHOWS
McHutchison Booth // The goal of this booth for McHutchison was not only to focus on the different product categories they support, but to show the breadth of partnerships that they have with breeding companies around the world.
EuroAmerican Propagators // EuroAmerican Propagators wanted a unique backdrop that had an artistic photo collage of various products they offered and represented production capabilities 365-days a year. We designed it across two different backdrop pieces so they could utilize these eye-popping backgrounds for both 10- and 20-foot booth configurations.
Kientzler // We create trade show booths from the ground up. Layout, graphics, design and print production. For the Kientzler booth, we’ve designed and built wooden cubes that showcase their various programs and allow them to grow to any booth size.
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VaughansSingles 2015_Layout1 7/6/15 5:27PM Page 2
DeliveringMore __________.
Deliveringour customersmore insight,worth and support is the objective thatwe allwork towards everyday.This clear, focused statement is embedded into our company’s dailyactions. It isapowerful rallyingcallamongouremployees and itdrives strongperformance,unlockingour company’s value to you,our customers. DeliveringMore is not just a tagline or something of interest to only a select, few participants;it isquite simply theway allofus atVaughan’s Horticulture do business to deliver more value to you everyday. Aswe enter our third year in themarket, I cannot express enough how proud I am to work with this team of dedicated professionals and the customers that have helped us continue to grow and serve this industry. Service like this requires a company-wide culture focused on efficiency, speed and market impact. At Vaughan’s Horticulture, we have some of the most experienced peoplewho operatewith accountability to deliver results for our customers.We have embraced the culture of DeliveringMore andwe use thismotto to stay focused on our customers’ needs and to make our teams accountable for progress,not process. This yearwe plan to continue this strategy by delivering more convenience to you with the new vaughans.com. Building this new site started from the ground up andwas basedon your feedback,suggestions andneeds.We assure this sitewill save you time. From sourcing, to booking, to tracking and reporting, our new website–launching this fall–willmake your job easier than ever before. By combining culture, talent and technology, we will continue to nurture the growth between our company and yours, delivering a lasting, positive impact on our industry for sustainable growth.
Petunia
CO L L E CT I ON 2016 - 2017 I 2 1 VIVERO INTERNACIONAL
OF EVERYTHING MOR E
Breedingby
Sincerely,
KeithCable Vice President Vaughan’sHorticulture
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L E T ’ S C O N N E C T
+ 1 .805. 509.0382 info blueskyecreative.com @
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