Tourism Tasmania
Sarah Clark
Winter is officially here, and it’s a time when Tasmania is most different to the mainland. The crisp air, misty valleys, long nights and crackling fires provide a perfect backdrop to offer visitors a winter holiday with a difference. Tourism Tasmania recognises this season as an opportunity to position Tasmania as a unique and must-do winter destination. Now in its third year, the Off Season aims to reduce seasonality through the cooler months, inviting mainlanders and locals alike to embrace the cold, engage in a little revelry and wake-up this winter. Innovation and creativity within the hospitality industry is on show with many of you leveraging the campaign and offering customers special ‘Off Season’ experiences. Thank you for getting involved and contributing to the success of the campaign. As part of the Off Season we have partnered with Broadsheet, one of Australia’s most influential and well- respected publications in travel and culture, to produce a special print edition showcasing Tasmania’s winter. 50,000 copies of the free paper are being distributed across Sydney, Melbourne, Brisbane, Adelaide and Tasmania. Broadsheet is known for providing in-depth guides to must-do food and beverage experiences, so it’s exciting to share that Tasmania is now a dedicated region on the Broadsheet homepage – a true testament to the high-quality offerings, produce and talent emerging from our state. You can read the special Off Season articles online at www.broadsheet.com.au/ national/series/tasmania-off-season. I would like to encourage everyone in the hospitality sector to continue to leverage the work we’re doing by making sure your business is included on the Discover Tasmania website and new App. The app provides a curated list of experiences tailored to our visitors’ location and interest, providing more leads directly to businesses. Since its launch in April the app has reached over 9,000 downloads, and with hospitality critical to the visitor experience, we’d love to see your business included on the app. You can do this by creating a free ATDW profile, or updating your existing one, at www.atdw-online.com.au.
built-up demand for travel. You may have noticed a change in bookings compared to this time last year, as domestic travellers head overseas again and economic conditions see some Australians tightening their spending. We are expecting the market to return to more normal pre-COVID levels of visitation and spend. Rest assured Tasmania’s tourism outlook remains strong for 2023 and beyond, with international travel regaining momentum we’re aligning perfectly to what travellers around the world want: to reconnect with nature, people and self.
Continuing our forward outlook, we are now setting the vision and directions that will grow the depth and breadth of Tasmania’s visitor economy for the next decade. Tasmania’s visitor economy, of which hospitality is a key part, has created substantial value for the state over many decades. Our vision requires a focus not only on growing but leveraging and protecting what makes Tasmania special, with a commitment to having a positive impact on lives of Tasmanians, our visitors, and our environment. Community consultation on the 2030 Key Directions Paper is now closed and we are working on the final strategy and actions, due to be released in August. As we move through this season, I want to acknowledge that the uniqueness of Tasmania’s winter tourism offering is not without the dedication, passion and hard work of the hospitality sector.
Wishing you all warm, healthy and prosperous months ahead.
Last year was a bumper winter season, primarily driven by the reopening of Australia’s borders and
45 Tasmanian Hospitality Review June/July Edition
Made with FlippingBook Digital Publishing Software