1. WHAT IS AN UNMET NEED
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30 Min.
If you have an idea for a product or solution that will solve a problem that users have, the first thing to do is to prove that the problem needs solving. You need to ask target users what problems they have with the existing product or solution, what are their major pain points, and what do they like. This process of discovery and validation is what allows to reveal a real Unmet Need that is worth solving and that if solved will make users adopt your proposed solution. In health care we would say an unmet need is a solution to a problem that would change medical practice. In Health Care, no matter how confident you are in your product idea, you must be able to prove the problem is a real one that needs solving. Validating the problem requires you to answer the following key questions: - How is the problem currently addressed or solved? - Who would be positively or negatively affected if my product were adopted? To answer these questions, you must try to better understand the patient's journey as it relates to the problem.
2. CYCLE OF CARE: PATIENT JOURNEY
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30 Min.
In all industries and for all products, empathizing with the needs of target consumers is an essential step in product design and validation. It is important to gather as much data about the users, their needs, and the problems that underlie the development of that product. In the health care context, disease-based care cycles are a useful tool for properly understanding the status of the care process for a given medical condition, often revealing how to improve cost effectiveness, access, and quality of care. In conjunction with quality improvement studies, they can show the strengths and weaknesses within the health care continuum. These visual maps capture all phases of an episode that correspond to its
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