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fulfilled their needs. Stakeholders might not be reliable about solutions, but they are reliable sources about the jobs they do and the specific tasks they conduct. Since stakeholders are less reliable about solutions, let them talk about the solution they envision, i.e., a faster horse, and you can start to understand what they might want in a vehicle. To be an effective entrepreneur you need to be a good listener, understand what people need, and then take their needs and translate them into products. In summary Stakeholders include a comprehensive list of patients, payers, and providers. It is an entire ecosystem of people that will use, buy, benefit from, block, support, invest or interact with technology in ways you won ’ t be aware of yet. Therefore, there is a need to segment the market accurately. It is important to segment by importance and satisfaction to prioritize the identified needs. Conducting stakeholder interviewing and identifying needs is an iterative process and allows one to identify the value proposition to the specific stakeholder group(s).

4. CONDUCTING CUSTOMER INTERVIEWS

5 Min.

30 Min.

Preparing and conducting an interview involves several steps to ensure that the interview is informative, professional, and effective. Here are some steps to follow: Step 1: Determine the Purpose of the Interview Before you start preparing for an interview, it's important to know why you're conducting it. Determine the goal of the interview and what you hope to achieve from it. This can help you tailor your questions and make the most of the time you have with the interviewee.

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