Portfolio of Elegance | Luxury Hotels & F&B

A GLOBAL BRANDING AGENCY

PARIS LONDON NEW YORK DUBAI HONG KONG MIAMI

A GLOBAL BRANDING AGENCY

CHARLEY SIGNATURE is a GLOBAL LUXURY BRANDING AGENCY that TRANSFORMS STRATEGY into STORY and IDENTITY into PRESENCE.

A GLOBAL BRANDING AGENCY

A LEGACY of PRESTIGE WORLDWIDE

Our expertise is trusted by the world’s most prestigious names. Each collaboration is a testament to our dedication to elegance, craftsmanship, and storytelling, shaping brands that define luxury across the globe.

A GLOBAL BRANDING AGENCY

Our Elegance is our way, our journey. Shaped by craftsmanship, communication, and interaction. It is the meticulous artistry found in the finest details, the harmony between creation and expression. True elegance is woven through the mastery of artisans, the precision of design, and the poetry of form.

A GLOBAL BRANDING AGENCY

WHEREVER LUXURY LIVES, WE ARE NEAR

Elegance moves across continents, carried by those who appreciate the rare and the refined. From the opulence of Dubai to the grandeur of Paris, the timeless allure of London to the quiet vibrance of New York and Miami, our presence follows where beauty is sought and meaning is desired. Charley SIGNATURE is not defined by geography but by a global sensibility. With studios in key cities around the world, we remain close to the pulse of luxury, attuned to the nuances that inspire The One Percent and the brands they trust. Wherever your vision lives, we craft stories that unite poetry with precision and transform distinction into timeless presence.

EVERY ELEGANT STORY BEGINS WITH A CONVERSATION.

ELEGANCE IS OUR JOURNEY

C L I E N T ITHAAFUSHI

S E R V I C E S

Naming | Brand Strategy | Identity | Visual World | Digital Experience

The most exclusive destination in the Maldives, this ultra-luxury sanctuary offers rare privacy, poetic elegance, and immersive indulgence for the world’s most discerning travelers. It is a place where serenity, beauty, and bespoke experiences define every moment of the journey.

A GLOBAL BRANDING AGENCY

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CINZEL

TYPEFACE

LATO

STYLE

REGULAR

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REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

DESIGNING A BRAND UNIVERSE for the WORLD’S MOST EXCLUSIVE PRIVATE ISLAND For Ithaafushi, the Maldives’ most exclusive private island under Waldorf Astoria, we conceived the name, brand strategy, and full identity to reflect a sanctuary of rare beauty and serene indulgence. Drawing from the Dhivehi word for “Pearl Island,” the name set a poetic foundation for a brand rooted in quiet confidence and discovery. We defined its essence as a “living pearl,” expressing timeless artistry across every brand touchpoint. Typography was designed to flow like ocean waves, and the color palette captured the soft radiance of sea, sand, and sky. From verbal identity to digital design, each detail was crafted to guide guests through an immersive world of privacy, elegance, and natural wonder. The result is a brand experience that feels both elevated and intimate, offering a seamless invitation into a world where every element whispers luxury in its most graceful form.

A GLOBAL BRANDING AGENCY

C L I E N T ANDAZ DOHA

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

Located in the heart of Qatar’s capital, Andaz Doha is a luxury lifestyle hotel inspired by local heritage and contemporary design. It offers guests an immersive cultural experience shaped by storytelling, artistry, and the vibrant textures of modern Qatari life.

A GLOBAL BRANDING AGENCY

TYPEFACE

DIDOT

#D1BFAC

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

#D58883

TYPEFACE

GOTHAM

STYLE

BOOK

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

TRADITION MEETS MODERNITY in MOTION, SHAPING A BRAND WORLD that INVITES IMMERSION, DISCOVERY, and DELIGHT Andaz Doha is a luxury lifestyle hotel that captures the energy of modern Qatar through bold design and cultural depth. We developed the brand strategy and visual identity to reflect a fusion of tradition and innovation. Inspired by Sadu weaving, Arabic calligraphy, geometric patterns, and mosaic textures, the visual world feels tactile, layered, and alive. Each brand element, from curated spaces to printed touchpoints, is designed to immerse guests in a rich sensory experience. The identity balances elegance and authenticity, inviting guests into a journey shaped by sight, sound, and story. At Andaz Doha, design is not just aesthetic, it is an invitation to connect, to explore, and to feel the vibrant soul of the city.

A GLOBAL BRANDING AGENCY

C L I E N T ATLANTIS CASINO BAHAMAS

S E R V I C E S

Brand Strategy | Art Direction | Brand Identity | Branding Touchpoints

Atlantis Casino Bahamas is the iconic gaming destination at the heart of Paradise Island, offering an electrifying blend of high- stakes entertainment, vibrant design, and Bahamian energy in one of the most legendary resort settings in the world.

A GLOBAL BRANDING AGENCY

LADY LUCK #E91E24

CLARITY WHITE #FFFFFF

JET BLACK #000000

TYPEFACE

GARAMOND

TYPEFACE

GOTHAM

STYLE

REGULAR

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BOOK

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

A NEW ERA of PLAY SHAPING the VISUAL IDENTITY for ATLANTIS CASINO BAHAMAS

Atlantis Casino Bahamas redefines the thrill of gaming with magnetic energy, bold design, and Bahamian flair. We developed the brand strategy, visual identity, and art direction to position it as “The Place to Play”—a destination of exhilaration, elegance, and connection. The palette blends jet black, lucky red, and pure white with rich accents of teal, gold, and burgundy, creating a world that feels both glamorous and grounded. Typography pairs the timeless sophistication of Garamond with the modern clarity of Gill Sans and Neutraface. Every touchpoint, from gaming floors and VIP lounges to campaign visuals—was shaped to spark emotion, anticipation, and style. Atlantis Casino becomes more than a casino; it is a pulse, a place where luxury meets adrenaline and every detail plays to win.

A GLOBAL BRANDING AGENCY

C L I E N T FOUR SEASONS DUBAI

S E R V I C E S

Brand Strategy | Branding Touchpoints | Brand Collaterals

Set on Jumeirah Beach, Four Seasons Dubai is a sanctuary of serene opulence where natural beauty meets refined design. It offers an immersive world for guests who seek elegance, tranquility, and thoughtful experiences crafted with timeless artistry and modern restraint.

A GLOBAL BRANDING AGENCY

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SAOL

TYPEFACE

AKTIV GROTESK EXTENDED

STYLE

DISPLAY

STYLE

REGULAR

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A GLOBAL BRANDING AGENCY

THE ART of STILLNESS in MOTION, A BRAND LANGUAGE SHAPED by WATER, LANDSCAPE, and LIGHT. Four Seasons Dubai at Jumeirah Beach blends natural elegance with architectural modernity, and the branding reflects this convergence with quiet power. The identity system was shaped around the idea of refined abstraction transforming elements of nature into poetic design. Touchpoints and collaterals feature delicate water-ink illustrations and patterns inspired by water, trees, and distant mountains, evoking a sense of movement, serenity, and depth. The color palette is composed of soft neutrals and glistening golds, echoing the warmth and luminosity of Dubai. Typography strikes a careful balance between expressive detail and structured clarity, combining elegance with restraint. Every brand moment was crafted to invite calm, intimacy, and elevated emotion. This is not simply branding for a hotel, but the visual expression of a place where luxury is felt, not announced—where every element flows with intention.

A GLOBAL BRANDING AGENCY

C L I E N T FOUR SEASONS KUWAIT SPA

S E R V I C E S

Branding Strategy | Branding Touchpoints | Spa Collaterals

The Spa at Four Seasons Kuwait offers a sanctuary of renewal and calm, blending architectural elegance with a deep sense of well- being. Every detail is designed to soothe the senses through space, light, and a philosophy of understated luxury.

A GLOBAL BRANDING AGENCY

RGB 72 49 64 #483140

TYPEFACE

BUTLER

STYLE

ULTRALIGHT

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RGB 229 211 198 #E5D3C6

RGB 234 234 234 #EAEAEA

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

GOLD GRADIENT

A GLOBAL BRANDING AGENCY

ARCHITECTURE, LIGHT and THE ART OF WELLNESS SHAPING THE SPA EXPERIENCE THROUGH ELEGANCE and INTENTION For the Spa at Four Seasons Kuwait, we crafted a branding strategy centered on serenity, renewal, and understated luxury. The touchpoints and collaterals draw inspiration from the soft, glowing light and flowing textures of the spa’s architecture. The palette features airy creams and gentle metallics, with abstract lines suggesting the movement of water. Light, refined typography supports a narrative of indulgence and well-being, creating an experience that feels as essential as it is exquisite.

A GLOBAL BRANDING AGENCY

C L I E N T HABTOOR GRAND RESORT,

AUTOGRAPH COLLECTION

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

Habtoor Grand Resort, Autograph Collection, is a luxury beachfront destination in Dubai known for its timeless elegance, contemporary flair, and vibrant atmosphere. The resort offers refined service, spectacular views, and an unforgettable guest experience rooted in indulgence and warmth.

A GLOBAL BRANDING AGENCY

VIBRANT BLUE

BLACK

HEX #003BA0

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CMYK 100 80 12 3

CMYK 100 100 100 100

TYPEFACE

AILERON

TYPEFACE

FUTURA PT

STYLE

LIGHT

STYLE

LIGHT

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A GLOBAL BRANDING AGENCY

SUNLIT SOPHISTICATION, SEA-INSPIRED SPIRIT EXPRESSING A BRAND IDENTITY SHAPED by CONTRAST, COMFORT, and CHARISMA We developed the full brand strategy and visual identity for Habtoor Grand Resort, creating a cohesive design system that balances timeless elegance with bold energy. Inspired by the movement of the sea and the vibrancy of Dubai, the visual language features a palette of vibrant blues, luminous whites, and deep blacks. Typography is refined and contemporary, with carefully crafted iconography adding detail and distinction. Every application, from digital interfaces and guest-facing materials to signage and stationery, was designed to feel consistent, polished, and emotionally resonant. The result is a brand identity that speaks to the resort’s dynamic spirit and refined hospitality, inviting guests into a world where indulgence meets sophistication and every stay becomes a lasting memory.

A GLOBAL BRANDING AGENCY

C L I E N T THE HERITAGE BY AUTOGRAPH COLLECTION

S E R V I C E S

The Heritage by Autograph Collection is a boutique hotel in Downtown Dubai that reimagines hospitality through a modern lens of Emirati culture, offering an experience rooted in tradition, elegance, and a profound sense of place.

A GLOBAL BRANDING AGENCY

VANILLA

TYPEFACE

SWEET SANS PRO

PANTONE WHITE C0 M0 Y0 K90

STYLE

REGULAR

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LAVENDER

PANTONE 2635 C C15 M20 Y0 K0 R0 G77 B113 HEX #D6C7ED

MAUVE

PANTONE WHITE C0 M0 Y0 K90

R36 G31 B33 HEX 241#F21

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DUSK

PANTONE BLACK 2 C C0 M0 Y0 K100 R0 G0 B0 HEX 00000#

A GLOBAL BRANDING AGENCY

CAPTURING HERITAGE with MODERN GRACE WHILE BUILDING A BOUTIQUE BRAND THAT CELEBRATES LOCAL CULTURE and GLOBAL SOPHISTICATION. The Heritage by Autograph Collection is a boutique hotel in Downtown Dubai that captures the spirit of old Dubai through modern luxury. We led the full brand transformation, from strategic foundations and naming to identity, guest journey, and campaign development. The visual identity draws from mashrabiya patterns, elegant lavender hues, and refined typography to reflect a balance between heritage and contemporary style. The guest experience was shaped around authentic cultural immersion, with Arabic welcomes, oud-scented interiors, curated art, and hands-on workshops that celebrate Emirati craftsmanship. Through the “Captured Heritage” campaign, the hotel becomes a portal to Dubai’s living culture. Every touchpoint invites connection, discovery, and belonging, offering travelers a meaningful stay rooted in place, story, and spirit.

A GLOBAL BRANDING AGENCY

C L I E N T HOTEL BOULEVARD BY AUTOGRAPH COLLECTION

S E R V I C E S

Hotel Boulevard is a boutique lifestyle destination for the curious and culturally connected. Rooted in community and creative spirit, it offers an inspiring stay shaped by contemporary design, local artistry, and an atmosphere of discovery and connection.

A GLOBAL BRANDING AGENCY

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BLUE #004D71

MOCHA #D4BCAC

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

A HOTEL THAT SPEAKS THROUGH ART and ENERGY, REDEFINING THE BOUTIQUE EXPERIENCE in the HEART of the CITY Hotel Boulevard by Autograph Collection redefines boutique hospitality with a brand rooted in culture, community, and creative energy. We led a full brand transformation from strategy and naming to identity and guest experience— designed for a traveler who values inspiration and connection. The visual identity blends deep blues and soft neutrals with layered textures, reflecting urban vibrancy and editorial calm. Typography pairs playful minimalism with quiet elegance, creating a tone that feels both welcoming and refined. From communal art spaces and local design stories to wellness rituals and culinary moments, the guest journey is crafted as a canvas for exploration. Through initiatives like the “Pedal Art Tour,” the brand invites discovery and expression, turning every stay into a story worth sharing.

A GLOBAL BRANDING AGENCY

C L I E N T KIDS PALACE AT MANDARIN ORIENTAL

S E R V I C E S

Brand Identity | Branding Touchpoints

Kids Palace at Mandarin Oriental Emirates Palace is a vibrant children’s world designed to inspire curiosity and creativity through thoughtful play. With culinary, educational, artistic, and wellness experiences, it brings joyful discovery to every moment of a family’s stay.

A GLOBAL BRANDING AGENCY

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SERENIA

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COMO LIGHT

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LIGHT

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A GLOBAL BRANDING AGENCY

A WORLD WHERE PLAY MEETS PURPOSE DESIGNING A CHILDREN’S EXPERIENCE that FEELS IMAGINATIVE, WELCOMING and REFINED We developed the complete brand identity for Kids Palace, blending imagination with refined design to create a space where children feel inspired, welcome, and engaged. The visual language uses a vibrant palette of teal, rose, sunshine yellow, and bright blue, evoking joy and playfulness while echoing the sophistication of the Emirates Palace experience. Typography is soft, expressive, and child-friendly, balancing clarity with creativity. Every brand application, including menus, signage, activity guides, and stationery, was designed to feel warm, thoughtful, and intuitive for both children and their families. The result is a cohesive identity that captures the magic of childhood within a luxury setting, transforming Kids Palace into a destination of wonder, learning, and lasting memories.

A GLOBAL BRANDING AGENCY

C L I E N T PRIMUS

S E R V I C E S

Branding Strategy | Brand Identity | Branding Touchpoints

Primus is a private yachting society reserved for global visionaries seeking more than ownership. With seamless access to a worldwide fleet, it offers a lifestyle of curated freedom, intentional connection, and elevated experiences shaped by discretion, craftsmanship, and deep personal meaning.

A GLOBAL BRANDING AGENCY

OCEAN BLUE RGB 24 62 89 #183E59

TYPEFACE

PP GATWICK

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

BEIGE RGB 207 199 283 #CFC7B7

TYPEFACE

AVENIR

STYLE

LIGHT

WHITE RGB 255 255 255 #FFFFFF

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

THE ELEGANCE of INVITATION-ONLY LIVING DEFINES AN IDENTITY THAT FLOWS WITH PRESTIGE, CALM AND CONTROL Primus is an invitation-only yachting society that redefines luxury through access without ownership, offering a lifestyle shaped by freedom, discretion, and purpose. We developed the full brand strategy and identity to reflect intentional living and elevated connection. Inspired by the quiet power of the sea, the visual world uses deep ocean blues, forest greens, and elegant neutrals, with textures that suggest calm and fluidity. Typography pairs classical precision with modern restraint, creating a tone of subtle prestige. Every detail from embossed stationery to a velvet membership box with matte gold accents— was crafted to express care and distinction. Primus is more than a brand; it is a universe where influence is quiet, journeys are personal, and membership holds true meaning.

A GLOBAL BRANDING AGENCY

C L I E N T ROMEO MARINE

S E R V I C E S

Branding Strategy | Brand Identity | Branding Touchpoints

Romeo Marine is an international yacht brand born in Dubai, redefining the future of luxury seafaring through global design sensibility, precision engineering, and modern elegance. Each vessel is a statement of innovation and artistry, where craftsmanship meets a world-class maritime vision.

A GLOBAL BRANDING AGENCY

ROMEO BLUE

BEIGE

RGB 89 62 24 030#D17

RGB 283 199 207 73#A3BF

TYPEFACE

OCULI DISPLAY

STYLE

REGULAR

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CHAMPAGNE

CHAMPAGNE FOIL CODE: P81

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CORAL

RGB 255 255 255 1#C4052

A GLOBAL BRANDING AGENCY

SEAFARING REIMAGINED, DESIGN-LED YACHTING for a GLOBAL ELITE We led the full brand creation for Romeo Marine, developing a strategic identity that speaks to discerning global yacht buyers. From naming and positioning to visual identity, color palette, typography, and brand language, every detail was shaped to reflect understated luxury and engineering excellence. We designed a refined emblem inspired by ocean waves and sunrays, supported by a sophisticated palette of Romeo Blue, Champagne, and Coral. The brand extended across high-touch print, metal medallions, business cards, brochures, and editorial-style brand books. Our work culminated in a Monaco Yacht Show presentation, where the brand launched with distinction—anchoring Romeo Marine as a rising force in global yachting.

A GLOBAL BRANDING AGENCY

C L I E N T THE 13

S E R V I C E S

Branding Strategy | Brand Identity | Branding Touchpoints

Located in Macau, The 13 is one of the world’s most extravagant hotel creations. It is a vision of bespoke luxury shaped by haute couture, rare art, and immersive design, where every experience is curated for wonder, drama, and distinction.

A GLOBAL BRANDING AGENCY

STEPHEN RED

ROYAL GOLD

ROYAL WHITE

ALTERNATIVE GOLD FOR PRINTED TEXT

ROYAL BLACK

THE ROYAL FABRIC

PANTONE® RED 199C C15 M100 Y100K0 R255 G0 B24

PANTONE® 14-15C C0 M28 Y77 K29 R189 G144 B64

PANTONE® BLACK C (%95) C0 M0 Y0 K%95( 100) R0 G0 B%95( 0)

Aa TYPEFACE STYLE REGULAR

TYPEFACE

JOSEFIN SANS

BICKHAM SCRIPT PRO 3

STYLE

LIGHT

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A GLOBAL BRANDING AGENCY

MORE THAN A HOTEL, A STATEMENT that BUILDS THE BRAND of a LANDMARK WHERE DESIGN and DECADENCE COLLIDE The 13 is one of the world’s most luxurious hospitality destinations, offering a world of bespoke living, haute couture, rare art, and Michelin-starred experiences in the heart of Macau. In close collaboration with Stephen Hung, we developed the full brand strategy and crafted an identity rooted in opulence, artistry, and vision. The visual language features a bold palette of Stephen Red, Royal Gold, and Royal Black, radiating drama and distinction. Typography, combining Josefin Sans and Bickham Script, evokes elegance, confidence, and refinement. From corporate stationery to digital platforms, every touchpoint was designed to reflect a world of indulgence and craft. Every detail, from textures to finishes, expresses The 13’s ambition to astonish, captivate, and endure as an icon of unapologetic luxury.

A GLOBAL BRANDING AGENCY

C L I E N T THE EHVANA BY ONE&ONLY REETHI RAH

S E R V I C E S

Brand Strategy | Brand Identity | Guest Journey | Verbal Identity | Branding Touchpoints

The Ehvana is an invitation-only guest program created for the most loyal and affluent guests of One&Only Reethi Rah, Maldives. It offers a world of refined care and emotional connection, where luxury is defined by anticipation, meaning, and deeply personal moments.

A GLOBAL BRANDING AGENCY

TYPEFACE

DIDOT

#DBD8D4

SILVER FOIL

STYLE

REGULAR

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GOTHAM

STYLE

BOOK

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A GLOBAL BRANDING AGENCY

LOYALTY REIMAGINED AS PERSONAL LUXURY where ANTICIPATION, CARE, and MEANING CONVERGE. The Ehvana is a private guest program at One&Only Reethi Rah, designed exclusively for the resort’s 50 most loyal and affluent guests. We developed the complete brand strategy and identity to reflect grace, precision, and deep personalization. The visual language features a palette of stone, white, grey, and silver, supported by refined typography and tactile materials. Art direction emphasizes stillness, warmth, and quiet confidence, from welcome gifts to printed collaterals. The verbal identity is centered on heartfelt hospitality, using language that is warm, sincere, and effortlessly elegant. Every touchpoint is crafted to feel personal and intentional. The Ehvana redefines loyalty not as a transaction, but as a relationship—where every moment is designed to be remembered, cherished, and uniquely yours.

A GLOBAL BRANDING AGENCY

C L I E N T VIDA HOTELS & RESORTS

S E R V I C E S

Brand Strategy | Naming | Brand Identity | Verbal Identity | Branding Touchpoints

Vida Hotels and Resorts is a lifestyle hospitality brand reimagined for the modern explorer. With properties across global destinations, it offers an inspired blend of creativity, connection, and contemporary luxury, inviting a new generation to live, stay, and express without limits.

A GLOBAL BRANDING AGENCY

BLUE #004D710

TYPEFACE

BODONI 72

Aa STYLE BOOK

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LIGHT BLUE #AEC1CE

TYPEFACE

AVENIR

STYLE

LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

HOSPITALITY AS A FORM of EXPRESSION. TRANSFORMING VIDA into a GLOBAL BRAND OF FREEDOM, DESIGN, AND ENERGY Vida Hotels and Resorts is a global lifestyle hospitality brand reimagined for the modern world. We led its complete transformation, including strategy, naming, visual identity, and brand voice. The identity merges minimalist design with expressive details, using desert tones, deep blues, and soft metallics to reflect both calm and cosmopolitan energy. Typography combines the timeless elegance of Bodoni with the contemporary clarity of Avenir, resulting in a refined yet playful tone. Through a bold new verbal identity, the guest experience was reframed around freedom, creativity, and self- expression. Every hotel, residence, and touchpoint speaks with clarity, confidence, and cultural resonance. Vida is no longer just a stay—it is a lifestyle brand alive with design, movement, and meaning.

A GLOBAL BRANDING AGENCY

C L I E N T THE CAKE BOUTIQUE BY WALDORF ASTORIA

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

The Cake Boutique is a luxury patisserie concept that transforms dessert into a sensory experience. Known for its bespoke creations and elegant design, it offers refined moments of celebration, crafted with precision, beauty, and emotion.

A GLOBAL BRANDING AGENCY

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A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z

PANTONE 5455 C RGB 188 204 208 CMYK 26 12 14 0 HEX BCCCD0

PANTONE 427 C RGB 204 208 217 CMYK 19 13 9 0 HEX CCD0D9

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

PANTONE 877 C GRADIENT / SILVER FOILING

A GLOBAL BRANDING AGENCY

ELEVATED INDULGENCE in EVERY DETAIL DEFINING A MODERN LUXURY PATISSERIE for WALDORF ASTORIA. A refined patisserie concept that blends culinary artistry with modern design, this boutique offers guests a dessert experience that is as beautiful as it is indulgent. We developed the full brand strategy and visual identity to capture a balance of sophistication and playful elegance. The visual language combines soft neutrals, silver accents, and minimalist typography to evoke calm, confidence, and style. Through considered art direction, we designed packaging, collaterals, and digital assets that elevate every detail—from silver-foiled cake boxes and embossed thank-you cards to sleek delivery bags and social assets. Each touchpoint expresses timeless luxury while celebrating handcrafted precision. More than a patisserie, it is a signature experience that transforms every cake into a moment of beauty, emotion, and celebration.

A GLOBAL BRANDING AGENCY

C L I E N T ARMANI HOTEL DUBAI

S E R V I C E S

Campaign Strategy | Creative Direction | Advertising | Brochures | Seasonal Campaigns (Christmas and Valentine’s Day)

Armani Hotel is a global symbol of haute couture hospitality, blending Italian design with refined experiences to redefine modern luxury through elegance, intention, and timeless style.

A GLOBAL BRANDING AGENCY

BRINGING THE ARMANI AESTHETIC to LIFE THROUGH STORYTELLING and SEASONAL CAMPAIGNS For Armani Hotel, we created a series of integrated campaigns and creative materials that embody the brand’s refined ethos of “Stay with Armani.” From global brochures and elegant print ads to immersive Christmas and Valentine’s Day campaigns, every element balanced minimalist design with editorial clarity. The Suite Getaway campaign merged emotional storytelling with elevated visuals, transforming exclusive offers into aspirational experiences. Every creative touchpoint echoed Armani’s world of tailored sophistication and understated luxury.

A GLOBAL BRANDING AGENCY

C L I E N T BURJ AL ARAB

S E R V I C E S

Campaign Strategy | Creative Direction | Seasonal Campaigns | Advertising | Concierge Magazine

Burj Al Arab Jumeirah is one of the world’s most iconic luxury destinations, defining opulence, service, and architectural splendor with a guest experience unlike any other.

A GLOBAL BRANDING AGENCY

WHERE EVERY STAY BECOMES A LEGEND DESIGNING CAMPAIGNS THAT CELEBRATE the ART of the EXTRAORDINARY

For Burj Al Arab Jumeirah, we led the campaign strategy and creative development across seasonal moments, advertising, and editorial touchpoints. Summer escapes and festive campaigns were brought to life with immersive visuals, tailored messaging, and elevated offers, all designed to captivate the world’s most discerning travelers. Through targeted advertising, we portrayed indulgent wellness, iconic dining, and signature suites as more than luxuries—they became aspirational experiences. For the Concierge Magazine, we shaped an editorial journey of curated discoveries, from cultural trails to exclusive excursions. Every piece was crafted to embody the spirit of Burj Al Arab, where every experience feels rare, every detail refined, and every memory timeless.

A GLOBAL BRANDING AGENCY

C L I E N T BURJ KHALIFA

S E R V I C E S

Campaign Strategy | Creative Direction | Real Estate Campaign | Advertising | Digital Brochure

Burj Khalifa stands as a global icon of architecture, luxury, and aspiration, offering a rare opportunity to live above it all in one of the world’s most prestigious addresses

A GLOBAL BRANDING AGENCY

LIVING AT THE TOP of the WORLD, POSITIONING BURJ KHALIFA as the ULTIMATE LEGACY in LUXURY REAL ESTATE We developed a strategic campaign to elevate Burj Khalifa’s penthouses for an audience of ultra-high-net-worth individuals, with a focus on discerning American buyers. The creative direction highlighted ownership at the pinnacle of the world, framing each residence as a legacy of architectural and cultural significance. T hrough sophisticated advertising, editorial copy, and a bespoke digital brochure, we expressed a lifestyle defined by privacy, prestige, and permanence. Minimal layouts, powerful visuals, and evocative storytelling conveyed a message of timeless value. Every creative asset was crafted to position Burj Khalifa not just as a landmark but as a rare chance to own a piece of global history.

A GLOBAL BRANDING AGENCY

C L I E N T BVLGARI YACHT CLUB DUBAI

S E R V I C E S

Campaign Strategy | Creative Direction | Yacht Club Storytelling

Bvlgari Yacht Club Dubai embodies contemporary Italian luxury through a nautical lens — blending timeless elegance, cinematic design, and the spirit of life on the water to celebrate a new era of modern yachting.

A GLOBAL BRANDING AGENCY

TRANSFORMING SIGNATURE MOMENTS into ICONS of ITALIAN REFINEMENT For Bvlgari Hotels, we created storytelling-driven campaigns that elevated hospitality into a lifestyle of elegance and celebration. The festive work brought the season to life through bespoke dining, gala moments, and immersive experiences. At the Yacht Club, we captured Mediterranean sophistication through narrative-led visuals and exclusive leisure. The Cake Collection turned artisanal desserts into icons of indulgence and design. Every creative expression reflected Bvlgari’s distinct blend of glamour, heritage, and contemporary allure— inviting guests into a world where every detail is designed to enchant.

A GLOBAL BRANDING AGENCY

C L I E N T THE LANA,

DORCHESTER COLLECTION

S E R V I C E S

Campaign Strategy | Creative Direction | Ultra High Net Worth Engagement | Branding Touchpoints

The Lana by Dorchester Collection is a new icon of contemporary elegance, redefining ultra-luxury living through bold design, cultural depth, and an unwavering commitment to discretion and excellence.

A GLOBAL BRANDING AGENCY

WHERE DISCRETION MEETS DESIGN, SHAPING the GLOBAL IDENTITY of a NEW DORCHESTER LANDMARK We were entrusted with the full creative direction for The Lana, Dorchester Collection, crafting a brand world that speaks directly to an audience of global ultra-high-net-worth individuals. From collectible booklets and bespoke print materials to branded experiences and campaign assets, each touchpoint was designed to reflect quiet power, cultural fluency, and contemporary refinement. Through editorial storytelling, elevated imagery, and a deep sense of narrative purpose, our work contributes to positioning The Lana as a modern sanctuary for those who seek rare experiences and meaningful design. The result is not just a brand—it is an atmosphere of rarefied taste and timeless elegance.

A GLOBAL BRANDING AGENCY

C L I E N T FOUR SEASONS

S E R V I C E S

Global Campaign Strategy | Creative Direction | Seasonal Campaigns | Brochures | Event Collaterals

Four Seasons is a global symbol of timeless hospitality, where refined design and heartfelt service meet in the world’s most exceptional destinations.

A GLOBAL BRANDING AGENCY

DESIGNING MOMENTS of DISTINCTION, BRINGING the FOUR SEASONS EXPERIENCE TO LIFE THROUGH STORY and STYLE We led creative direction and campaign development across a selection of the world’s most iconic Four Seasons properties, engaging an international community of ultra-high-net- worth individuals. From seasonal celebrations and curated suite experiences to bespoke brochures and event collateral, every touchpoint was crafted to reflect the brand’s legacy of elegance and genuine care. Each campaign captured the spirit of place while aligning with Four Seasons’ enduring values— warmth, sophistication, and global prestige. Through evocative imagery, refined language, and thoughtful storytelling, we brought to life a brand that continues to set the standard for luxury hospitality worldwide.

A GLOBAL BRANDING AGENCY

C L I E N T FRANCK MULLER AETERNITAS TOWER

S E R V I C E S

Campaign Strategy | Creative Direction | Brochure Development | Launch Narrative

Franck Muller is a global icon of Swiss watchmaking, known for bold complications, refined precision, and an unmistakable aesthetic that bridges innovation and tradition.

A GLOBAL BRANDING AGENCY

WHERE WATCHMAKING MEETS ARCHITECTURE LAUNCHING a TIMELESS ICON in the HEART of DUBAI MARINA The Franck Muller Aeternitas Tower is a landmark of elevated living, fusing horological excellence with architectural artistry. We developed the full campaign strategy, creative direction, and launch narrative to present the tower as an emblem of precision, elegance, and innovation. Designed for global collectors and ultra-high-net-worth individuals, the project’s brand world mirrors the sophistication of the Franck Muller timepieces. The brochure features refined imagery, elegant typography, and layered storytelling that draws on the maison’s watchmaking codes to express a lifestyle shaped by legacy and craft. Every detail celebrates a tower where time becomes art, and every residence a living complication.

A GLOBAL BRANDING AGENCY

C L I E N T L’AMBROISIE

S E R V I C E S

Campaign Strategy | Creative Direction | Launch Campaign | Advertising

L’Ambroisie is a legendary name in global haute cuisine, holding three Michelin stars since 1988. Its debut at The 13 Hotel in Macau marks a rare union of French culinary heritage and Asian luxury.

A GLOBAL BRANDING AGENCY

INTRODUCING PARISIAN GASTRONOMY, to ASIA’S MOST DECADENT ADDRESS For L’Ambroisie’s arrival at The 13 Hotel, we designed a full launch campaign targeting ultra-high-net-worth individuals, royals, and global tastemakers. Through refined print materials, elegant advertising, and digital storytelling, the campaign conveyed the gravity of this historic moment bringing one of the world’s most exclusive dining experiences to Macau. Creative direction emphasized French craftsmanship, timeless excellence, and the art of indulgence. Every detail expressed more than fine dining; it extended a once-in-a-lifetime invitation to experience a legacy of culinary perfection.

A GLOBAL BRANDING AGENCY

C L I E N T LUXURY RENTAL MIAMI BEACH

S E R V I C E S

Luxury Rentals Miami Beach is a premier destination for high- end vacation living, offering curated stays and personalized service for discerning global travelers.

A GLOBAL BRANDING AGENCY

ELEVATING the EXPERIENCE of EXCLUSIVE LIVING, CRAFTING a BRAND WORLD WHERE LUXURY FEELS PERSONAL We led the creative strategy and visual development for Luxury Rentals Miami Beach, shaping campaigns, brochures, and digital touchpoints to align with the expectations of ultra- high-net-worth individuals. From photography guidelines that elevate brand perception to seasonal messaging and curated lifestyle moments, every detail was designed to express refinement, privacy, and comfort. Across booking interfaces, property presentations, and guest-facing communications, our work creates a consistent, elevated brand experience. More than a luxury rental service, Luxury Rentals Miami Beach becomes a trusted partner in personal escape—where every stay feels tailored, seamless, and unforgettable.

A GLOBAL BRANDING AGENCY

C L I E N T MANDARIN ORIENTAL

S E R V I C E S

Campaign Strategy | Creative Direction | Brand Collateral | Video | Experience Brochures

Mandarin Oriental is a global symbol of refined hospitality, where timeless service, thoughtful design, and experiential luxury come together across iconic destinations.

A GLOBAL BRANDING AGENCY

DESIGNING MOMENTS of MEANING, TRANSLATING SERENITY, SOPHISTICATION, AND STORY into IMMERSIVE BRAND TOUCHPOINTS We partnered with Mandarin Oriental to shape a suite of creative assets that reflect the Group’s dedication to elegance and experience-led luxury. From cinematic videos and immersive brochures to editorial narratives and brand collateral, every element was crafted to embody the calm sophistication of the brand. Visuals celebrated the richness of its destinations—from spa sanctuaries and culinary journeys to wellness retreats and event spaces. Through curated storytelling and refined layouts, we conveyed a world where every detail matters and every guest touchpoint is an opportunity for wonder, emotion, and enduring connection.

A GLOBAL BRANDING AGENCY

C L I E N T RAFFLES

S E R V I C E S

Campaign Strategy | Creative Direction | Global Seasonal Campaigns | Global UHNWI Engagement

Raffles is a global symbol of timeless hospitality, where storied heritage and refined elegance meet to create unforgettable experiences for a new generation of luxury travelers.

A GLOBAL BRANDING AGENCY

TIMELESS HOSPITALITY for a NEW GENERATION ELEVATING CAMPAIGNS that CELEBRATE ELEGANCE, STORYTELLING, and UNFORGETTABLE MOMENTS We partnered with Raffles to enhance its brand expression through campaigns crafted for Ultra High Net Worth Individuals around the world. From festive brochures and digital invitations to exclusive event collaterals, each asset reflected the signature grace, heritage, and sophistication of the Raffles experience. Seasonal campaigns were shaped through emotive storytelling and rich visual language transforming New Year’s celebrations, culinary narratives, and property experiences into moments of wonder. Every touchpoint was designed not only to engage the world’s most refined travelers but to honor and evolve the global legacy of Raffles: where the past meets the present in enduring elegance.

A GLOBAL BRANDING AGENCY

C L I E N T THE ST. REGIS MALDIVES VOMMULI

S E R V I C E S

Campaign Strategy | Creative Direction | Global Campaigns | Brand Positioning | UHNWI Engagement

The St. Regis Maldives Vommuli is an emblem of refined island living, where avant-garde architecture meets untouched natural beauty and discreet, modern luxury.

A GLOBAL BRANDING AGENCY

A GLOBAL ICON of ISLAND INDULGENCE, CRAFTING CAMPAIGNS that RESONATE

with the WORLD’S MOST REFINED TRAVELERS

For over seven years, we have led the creative direction for The St. Regis Maldives, positioning the resort as a premier sanctuary for global ultra-high-net-worth individuals. From brand brochures and seasonal campaigns to digital advertising and art direction, each initiative reflects the resort’s architectural brilliance and serene tropical setting. Our work spans wellness narratives for the Iridium Spa, curated culinary storytelling, and elevated family experiences—each designed to inspire emotional connection and aspirational desire. Through a consistent and considered visual language, we continue to evolve the resort’s legacy as a destination of timeless indulgence, attracting the next generation of sophisticated international guests.

A GLOBAL BRANDING AGENCY

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A GLOBAL BRANDING AGENCY

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A GLOBAL BRANDING AGENCY

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A GLOBAL BRANDING AGENCY

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A GLOBAL BRANDING AGENCY

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A GLOBAL BRANDING AGENCY

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