MEDCOC BR January 2024 FINAL

CONTENTS January 2024 | VOLUME 24 | ISSUE 1

LEADERSHIP MATTERS 4 A Letter from the President PROVIDING NETWORK OPPORTUNITIES 8 OHBA CEO Discusses Housing Crisis and Potential Local Solutions PROMOTING THE COMMUNITY 12 Winter Hiking in the Heart of the Rogue CHAMBER UPDATES 14 Kira Zavala of The Chamber of Medford & Jackson County Graduates from Institute for Organization Management CREATING A STRONG ECONOMY 18 Millennials and Gen Z Are Giving up on One of Their Core Values and Investing More Like Boomers 20 Moss Adams Adds 20 New Partners 24 Leading Experts Weigh In On Growing The U.S. Economy In 2024 LOCAL SPOTLIGHT 26 Rogue X’s First Week a Success OREGON UPDATES 30 Governor Kotek Marks One Year in Office, Announces Next Steps on Homelessness, Signs Two Executive Orders REPRESENTING BUSINESS ISSUES 34 Oregon Could See 16% Job Growth Between Now and 2030 36 From Advocacy to Action: The Chamber’s Vital Role in Business and Community Expansion

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A monthly online digital publication, The Business Review targets business leaders from the Rogue Valley and beyond. This means that your published articles and advertising message are being seen, read and remembered by those who are seeking your products or services in and around Jackson County and within more than 55 Oregon communities.

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The Business Review | February 2024

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