6 Tricks To Convert Online Prospects
Lead Harvesting Techniques That Work only serious leads will opt in, you’ll get a higher chance of qualified prospects. The only problem is that scheduling all of these meetings can be a major pain: Emailing back and forth, playing phone tag, being busy when they’re free, and time zone differences on top of all of that isn’t fun. And it’s not worth it just to get something on the calendar, either. That’s why you need on-demand appointment scheduling, which allows your prospects to choose an available date or time that works best for them — and you! It takes away the hassle, frees up everyone’s time, and gets your appointment set before your prospect loses interest. Once you have it on your calendar, you can select your preferences, such as only providing free consults from 1–4 p.m. Pacific Standard Time on Tuesdays and Thursdays. No. 4: Email Course Your 150 page e-book is probably full of amazing information, but people struggle to have enough time in their day for the things they need to get done, much less for reading an e-book. But if you don’t make your expertise known, nobody can get a taste for your brand or even remember your name. The solution? Send bite-size pieces of helpful information that keeps them in the loop. Create courses that you deliver to people via email, such as “30 Days to Master Print Marketing.” Send your recipients an email a day with helpful, actionable tips that inspire and motivate them to trust you and use their newfound knowledge. No. 5: Gated Content Speaking of e-books, you’re probably already familiar with lead magnets that make you type in your email to get a free e-book or discount. But why stop there? In order to get your lead to convert, you need to be unique, different, and enticing. Offer educational micro courses or create quizzes that email their results. Develop special generators or calculators specifically for your niche. Deliver value where competitors won’t. No. 6: Clear Call to Action Don’t just tell people to “click here” or “subscribe.” Tell them directly what they’re clicking and subscribing for. If you use CTAs like “Keep Me in the Loop” or “Give Me Free Info,” you’ll probably get more customers to click and subscribe. Remember, don’t be boring. Your virtual “storefront” should be eye-catching and full of interesting content. Otherwise, your leads will go to the next store.
Getting traffic on your website is a great sign that your content is attracting people’s attention — but is it converting them into customers? This is an intimidating question at times. It’s a lot of work to get exposure and steady content that will gather a consistent stream of clicks on your brand’s blog or social media accounts. But if you aren’t taking your prospects and leads and putting them into your basket to nurture, you won’t develop a strong pipeline of quality leads for your business to thrive on. It’s essential to fill up your pipeline early and often, since some leads may not pop for weeks or even months. If you’re not harvesting your leads, you’re generating traffic for nothing. Here’s how you can create compelling reasons for people to give you their name, phone number, and email address on your website. No. 1: Live Chat It’s becoming increasingly popular for websites to feature live chat options on their websites, and it’s trending because it works! With just a click of a button, your customers can get the answers they need to their questions, and you can interact with prospects right away. A chat feature will qualify leads, answer questions, resolve objections, and reduce churn, and you can automate as much or as little of a customer’s experience as you’d like. No. 2: Exit Pop-Ups Ever visit a retailer’s website, change your mind on a purchase, and, right as you’re about to exit the page, you see a pop-up box offering you a discount? These might be annoying, but they truly work! SumoMe analyzed two billion pop-ups and found that the top pop-ups gave the company’s lead conversion rate a 10% increase. Even a 2% increase would be worth your time and money! However, keep in mind that in a perfect world, nobody will ever need to see your exit pop-ups. Ideally speaking, every page on your website should be compelling enough for leads to stay and convert. If your exit pop- up box is working a little too well, you may want to consider ways to improve your website to convert prospects sooner. No. 3: On-Demand Scheduling Are you offering a free consultation, demo, or evaluation on your website yet? If not, do it! Since
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