PurePanel
Avenues Fertility
Located just a 5-minute walk from London Euston Station, the Avenues Fertility Clinic wanted to create a space of serenity and relaxation amongst the busyness of the city to make patients feel at ease as soon as they step through the door. An incredible hub of technology and skilled lab teams that make highly advanced, cutting-edge AI-driven precision technologies accessible to all, Avenues Fertility Clinic places the utmost importance on care and comfort, and so required a space where their patients could feel relaxed and calm. Promoting comfort and well-being, the décor combines nature-inspired finishes and palettes with inviting textures to create a considered design scheme.
A wonderfully textured plank, Havwoods’ Holme Herringbone flooring from the Pureplank range was selected to complement the calming aesthetic of the clinic. Creating a coherent style throughout each space, Havwoods’ Purepanel Artenay was chosen to bring texture to the walls, adding a welcome warmth and serenity to the clinic’s rooms. Bright and airy, the flooring complements the wood panelled walls of the waiting room which have been paired with tall wooden lamps, brass sockets and warm lighting, alongside a green sofa and plants to promote a calm and balanced atmosphere. With wood acting as a prominent design feature throughout the clinic, the light tones of the flooring and panels from Havwoods successfully achieve a beautifully inviting yet professional appearance.
160
All prices are shown per sqm unless stated and exclude VAT. Prices accurate at time of printing.
Made with FlippingBook Annual report