News
From ‘dungeon’ to design destination How Havwoods reimagined a dark workspace into a design showcase.
BY POLLY LONG
Once affectionately known as “the dungeon” by the showroom team, the basement of Havwoods Clerkenwell showroom has undergone a complete transformation, evolving from a dark, segmented workspace into a bright, immersive design environment. Andrea Young, Head of Showrooms at Havwoods, led the renovation, “I wanted the space to be ultra- modern, bright, innovative and cool – a place where our team and clients would want to spend more time. As a brand we believe in giving our clients dedicated personal consultations and allowing them to spend
as much time as they need to discuss the project and compare samples” she explains. Working with Ashley Salmon, Founder and Director of Zero Gravity Design on the concept and Oakwoods on the fit-out. The renovation provided the perfect opportunity to highlight Lateral, Havwoods’ new furniture range, which takes centre stage throughout the basement, as well as showcase key surface collections. “Everywhere you look now it’s either Lateral furniture or a Havwoods surface,” says Andrea. “From the Apex Kitchen to the Forge Table, we then have Elegante
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WoodBook | January - April 2026
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