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STAYING ON TOP OF TRENDS AND A FIRM COMMITMENT TO STRONG CUSTOMER SERVICE; THESE ARE THE GREATEST STRENGTHS OF BASSETTS BATHROOMS’ COLERAINE BRANCH...
Bassetts Coleraine toast milestone anniversary
B assetts, Northern Ireland’s largest bathroom, heating and tile company, is celebrating 25-years trading at its Coleraine branch. The Cloyfin Road store has grown significantly over the years, doubling in size to showcase an expanding range of high-end bathroom and tile designs, alongside a broad range of plumbing and heating products. The bathroom and tile showroom is a go- to destination for discerning homemakers in the surrounding area. It was designed to inspire customers and allow them to visualise complete bathroom settings in their homes, with dedicated bathroom and tile displays showcasing a full range of the latest styles and trends. These displays are continuously refreshed
to keep ahead of latest trends. In the age of social media, channels such as Pinterest offer customers tantalising visions of what their new bathroom could look like. This translates to a highly educated customer with a clear idea of what they are looking for. The team at Bassetts Coleraine work tirelessly to ensure that their showroom reflects those shifts influenced by social media. Reflecting last year’s Scandinavian bathroom trend, the branch introduced displays stylishly showcasing the Scandi look. The Coleraine showroom is one of two North West branches within Bassetts’ total network of 17 branches across Northern Ireland and is strongly supported by its technical team based
at head office in Portadown. Locally-founded in 1982, the company, which is now part of the internationally renowned Saint-Gobain Group, has strengthened its operations significantly almost tripling in size over the last ten years. BUILDING RELATIONSHIPS Managing Director of Bassetts, Alan Wright, commented, “We are delighted to be marking 25 years of trading in Coleraine. The branch has grown significantly over those years, thanks to the team’s dedication to building good relationships with their plumbing and heating base, along with homeowner customers. “Those relationships have been built on the acknowledgement of the extremely high
“The bathroom and tile showroom is a go-to destination for discerning homemakers in the surrounding area.”
28 | PLUMBING & HEATING MAGAZINE
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