Flattening the Curve: Change Communications for Real People

The Importance of Messaging Have you heard what I’ve said… It’s raining on Saturday

We all hear messages in very different ways. You say the same thing to different people, and they take it in very different ways, depending on their viewpoint and the impact it has on them as an individual. Watch this video to understand how different people hear different things from the same message.

Silence is deafening Change is a sensitive subject in any organisation. So sensitive in fact, that it’s often kept secret. While there are good reasons to avoid creating anxiety as plans develop, successful change relies on sharing as much information as possible, as widely as possible, and as often as possible. If the maximum number of stakeholders are to engage with change, really effective communications, underpinned by a clear and reasoned strategy, is essential. Lack of information leads to rumour, so frequent messaging is fundamentally important. No one likes being left in the dark; regular communications is key – keep that ‘drumbeat’ going.

30 % of employees believe management has a hidden agenda for proposed changes…

x2 Employees experiencing change are twice as likely to report work stress…

70 % of employees are actively disengaged…

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