Effective Change Communications Manage change with minimal disruption, limiting negative impact and Flattening the Curve ™ , and
encumber productivity. And the depth of this experience will directly impact on the success of the changes, and the direction of your business. While some relish the opportunities brought by change, it makes many people anxious. Consequently, it is hard to completely avoid the emotional dip seen in a change curve; so, it becomes essential to control the depth of the downswing. By limiting negative impact to a shallow curve, good Change Communications makes change management easier and more effective. This is the essence of Flattening the Curve ™ . With a tailor-made end- to-end communications strategy, this proven approach creates the environment where change really does become a powerful force for future success.
control the emotional dip and accelerate to future success.
All too often, change creates uncertainty. Many businesses tackle this with a clear plan, a timetable and rigid implementation. Senior and middle managers become enforcers. The machine moves inexorably forward. Clarity is king, so surely making everything super- clear solves the problem? In theory, perhaps. In reality, such a mechanistic approach usually forgets something – change involves human beings. Unless people are engaged in the process, even those not directly affected will become anxious. Individuals who really have lost out may become depressed. You risk your workforce losing motivation; many will experience an emotional dip that is likely to
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