FASHION
ART & MUSIC Massimo Giorgetti Talks About Sustainability, and the Art and Music at the Heart of MSGM. interviewed by Alexei Key
NE OF MY FAMILY members used to make prints for very famous brands in the 1980s, like El Charro and Best
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Company, and this was probably my first contact with the fashion world. Growing up in Rimini, a town on the Adriatic Sea that was very en vogue in the 1990s for nightlife, gave me the opportunity to meet so many designers and artists. After an experience in sales at a high-end boutique in my city, it was quite a natural progression to starting work in the fashion industry— and at a certain point, I decided to launch MSGM. It was not easy in the beginning, also because I had to move to Milan; but all my efforts paid off, and today I couldn’t imagine doing anything else. I describe MSGM as color, energy, young and eclectic. I put all my ideas, feelings and emotions into my collections, and my goal is to bring positivity and to value the Italian spirit. MSGM collections are clothes for pleasure; I want people to enjoy wearing them and to make them a part of their lives. And as always, everything from MSGM is made in Italy. It makes this collection about my homeland even more special to me. For the latest women’s collection for fall/winter 2021, I presented “Manifesto” for MSGM. It was an ode to the city, a new manifesto on the hypnotic rhythm of a song written and interpreted by Gea Politi, editor of the contemporary-art magazine Flash Art.
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EC Magazines | LAS VEGAS Edition 2025
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