In my 12-plus years of experience raking in conversions for elective medical surgeons, I’ve learned that you have to launch a full-scale marketing plan if you want to see real results. One good Google ad campaign isn’t going to cut it, and a vital measure of success is lead response time — the minutes, hours, or days it takes your company to follow up with a potential patient. Ophthalmologists who use our program to market their LASIK services have reduced their average lead response time from 18 hours to two hours or less, a prodigious drop. But why is reducing lead response time so important, and what does LASIK Marketing Agency do to make it happen? First off, a quick response to a potential patient sets your clinic up for success in a way that is impossible to understate: Not only will you end up with more patients, but also the ones you bring into your clinic will feel more valued. A study published by Harvard Business Review found companies that followed up with customers within an hour were over 60 times more likely to “qualify the lead” (aka have “a meaningful conversation with a key decision maker”) than those who waited 24 hours or more, and the Rockefeller Corporation discovered that customers not feeling cared for accounts for a resounding 68% of client disappearances — far more than high prices, persuasive competitors, or dissatisfaction with your service. A promptly returned phone call or email makes a great first impression and sets the tone for a positive relationship going forward. At LASIK Marketing Agency, we have a comprehensive strategy to shorten your lead response time, and its linchpin is marketing automation. We provide you with hyper relevant email and text marketing campaigns that send information on pre-ops, post-ops, appointment reminders, and more, as well as nurturing campaigns. We also partner with outstanding, specialized companies like OptiCall (read more about their services on Page 2) that follow up on leads seven days a week with a personal touch. PUTTING YOUR BEST FOOT FORWARD Why It’s Vital to Shorten Your Lead Response Time
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In short, our platform delivers new LASIK patients while you do what you do best: Change people’s lives with the gift of crystal-clear vision.
Schedule a complimentary 30-minute Discovery Call today to learn what our system can do for you. 3 206-437-0529
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