23
The digital Age
T he last ten years has seen the world change for each and every one of us. The transformation is the result of digital technology and has been almost surreptitious in nature, settling quietly into every facet of daily life. It’s hard to think back to a time when we reached to the bookshelf to view a map, or sat down at a desk in front of a fresh pile of notepaper, pen in hand to make contact with friends and loved ones. It’s this shift to a virtual exist- ence which is reforming the art world, decontextualising art and repositioning it in places where it is accessible to an incredibly wide audience. In today’s world, where Facebook, Instagram, Twitter and blogs co-exist with the traditional gallery environment, audiences are able to dictate how, where and when they view art. In 2011, Google launched the GoogleArt Project - an online
The blossoming love affair between digital platforms and visual art is something that audiences around the world are embracing with great enthusiasm. From online pin boards and visual blogs to the ground- breaking GoogleArt project, the marriage of culture and accessibility is carving a bright future for the art industry, HelenMoulton writes The revolution is here
platform through which the public can access virtual tours of artworks housed in some of the world’s greatest art galleries. The initiative has done something extraordinary; for the first time in history, some of the most revered and eminent art collections are open to everyone to access in great detail. Amit Sood, the man widely credited for pioneering the project, set out to bring art closer to everyone allowing them to examine work they like at any time of day or night on whatever technology they choose. It’s this inclusive and acces- sible ethos which inspired Castle Galleries to embark on a ground breaking two-year project to bring its portfolio of art and artists into the digital sphere and pave the way for creating an open platform to share inspirational and exciting art from all over the world. Central to the project was the development of a new website
•
SPRING 2013 FINE ART COLLECTOR
Made with FlippingBook - Online magazine maker