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YOU’RE PASSIONATE ABOUT YOUR IDEAS. SO ARE WE
CROWLEYLAWLLC.COM
JUNE 2026
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The Changing Face of Cancer Care Courage, Compassion and Community
We all experience extraordinary blessings throughout our lives, but the strength to endure and overcome our challenges is the greatest one of all. June is National Cancer Survivors Month, a time to celebrate those who have survived it and to inspire those who are just beginning their battle. Although I’ve had the good fortune not to have experienced it myself, some of the dearest people in my life have either survived or succumbed to the disease. My mother was a cancer survivor, as is my youngest sister. My stepdaughter, a remarkable young woman in her 30s, is in complete remission from Stage 4 cancer and is currently attending NYU School of Law.
Sadly, these positive conclusions are matched by equally tragic outcomes. A few years ago, my family said goodbye to a dear friend who passed away from pancreatic cancer. In 2010, cancer affected my life in immeasurable ways when I lost my first wife to colon cancer after 37 years of marriage. From facing the reality of seeing what should have been a long life for someone I loved being reduced to a matter of weeks or months, to working hard to heal from the emotional scars left by these losses, I’ve become more knowledgeable about cancer than I ever wanted to be. I know I’m far from the only one, and I wish anyone reading this who has experienced similar farewells the
clients involved in cancer diagnostics and therapeutics, I’m married to an oncologist who is also the chief medical officer of a biotech company. Naturally, she keeps me abreast of the latest developments aimed at making this disease a thing of the past and helping more people survive. Specifically, the medical community has made substantial progress in precision diagnostics, next-generation immunotherapy and novel drug platforms in the past five years alone. Critical research into multicancer early detection blood testing aims to detect dozens of cancers from a single blood draw, potentially enabling more effective cancer diagnosis at much earlier stages of the disease. An increased focus on artificial intelligence-powered pathology and imaging diagnostics is driving improvements in accuracy and speed by detecting subtleties that humans may miss. At the same time, ongoing work in targeted Continued on Page 3 ...
peace and joy that come with always keeping these irreplaceable people in your heart.
Philip Crowley’s debut book, “ AVOID STARTUP FAILURE!: Learn the Top Ten Causes of Failure for Technology Startups and How to Turn Them to Your Advantage ,” reveals the insider secrets and strategic tools that
As for the here and now, I’m
fortunate to have a front-row seat to several exciting medical research
help many startups avoid common missteps and promote long-term success. Scan the QR code to order your copy on Amazon today!
advancements revolutionizing
cancer treatment and prevention. In addition to having the privilege of working with several
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Stratus Design Delivers With Empathy Simpler Systems, Safer Solutions
“Simplicity is the ultimate sophistication.” –Leonardo da Vinci
As an example, Morang shares that the lander had 100 wires, a deliberate design decision by development teams to ensure system redundancy while also integrating simplicity for the human astronauts. The intent was to focus on staying within human capabilities to reduce risks so that failures wouldn’t translate into catastrophic outcomes. “The engineers spent a lot of time trying to understand what would be mission-critical and safety-critical, and that some empathy would be applied because humans were involved. They really took the time to understand the system’s complexity and distilled it down while still incorporating redundancy for safety. At its core, this was human integration within a systems engineering approach, similar in spirit to what we do at Stratus Design.” As for scientific breakthroughs here on Earth, Morang is proud to play a critical role in shaping the safety and efficacy of medical devices now and into the future. “It’s very likely that the people who most benefit from our work will never know our names, but I know that I’ll be able to sleep better being a part of the solution. I know that at some point, someone I care about, or someone I know who has a loved one, will come into contact with a design I was involved in. That person will be helped by a medical professional who can now be more efficient, more accurate and make fewer mistakes. That’s what drives me.”
The above quote can be applied to seemingly everything in life, but it holds a particular significance in the life sciences and medical fields. In the quest to bring new innovations to the marketplace, startups and other creators may sometimes overlook the most critical aspect of all: the human element. Just because a product works on paper or in a development lab doesn’t necessarily mean it will work with real human users. And when it comes to the design and implementation of medical devices, this oversight can be costly and potentially devastating. That’s where Stratus Design comes into play. Founded in 2024 and co-headquartered in Foxboro, Massachusetts, and the Tampa, Florida, area, the firm applies human factors engineering and design to better ensure product safety and usability. Its goal is to design with the human as part of the system while making technologies more adaptable, empathetic and responsive to users. This approach aims to reduce use-related risks and promote safer, more effective and more meaningful use. Co-founder Jeff Morang, a veteran human factors engineer who launched Stratus Design with partners Jesse Knight and Bartosz Korec, follows da Vinci’s edict by striving to refine complex ideas into clear and simple forms for the benefit of human health. “Humans are routinely looking for the simplest path, and sometimes we make snap judgments and then go forward because we want to distill down the
complex to the very simple and make things a little more black and white. However, we humans exist on a continuum of constant shades of gray. Because it takes more than one person to create a design and more than one discipline to get a medical device to market, Stratus Design is working to overcome those gray areas by helping clients avoid a haste-makes-waste mindset that overlooks critical details about the human condition and then requires course correction later at the expense of time, money and sometimes resources.” To illustrate this philosophy in real-world terms, Morang points to the role of human factors engineering in the success of NASA’s Mercury and Apollo programs. “What made them such a success was that everything from the design of the lander to the training to the designs of the suit was built upon integrating the environment, the user and the system,” he says.
For more information on Stratus Design, please visit StratusDesign.io .
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From Lab to Patient, Garage to Market THE TRUTH BEHIND SILENT SYSTEM SABOTAGE
radiopharmaceutical therapies points to a future in which radiation will be delivered directly to cancer cells via targeting molecules. Already shown to be highly effective in metastatic prostate cancer, this method has the potential to be expanded to address other tumors. While there may still be a long road ahead before these concepts are fully validated and standardized, things are moving in an encouraging direction. ... continued from Cover Other developments being investigated include extensive research into next-generation CAR T- cell therapy to tackle solid tumors, antibody-drug conjugates and expansions in tumor-agnostic targeted therapies. Additionally, there is an early- phase clinical investigation of clustered regularly interspaced short palindromic repeats (“CRISPR”) cancer therapies, minimal residual disease testing via circulating tumor DNA, bispecific antibodies (T-cell engagers) and personalized messenger ribonucleic acid (“RNA”) cancer vaccines. While these terms may sound complex, they collectively represent one of the most promising frontiers in cancer treatment and prevention we’ve ever witnessed. They also offer strong reasons for optimism about what the future may hold. As fascinating and inspiring as this progress is, let’s never forget that the greatest tools in treating and overcoming cancer often come from within ourselves. According to the American Cancer Society, studies show that maintaining a positive mental attitude can improve the emotional quality of life for people with cancer by reducing fear, anxiety and emotional distress. While staying positive is often easier said than done, especially during such a challenging time, the support of family and friends can make a meaningful difference. Additionally, counseling services and support groups can do wonders in helping people with cancer find community and regain a sense of hope and control. It’s difficult to think of a silver lining with cancer, but I’ve learned that one does indeed exist. Amid struggles and painful goodbyes, I’ve also seen humanity’s capacity for strength, compassion, and perseverance. In the advances in medical research unfolding every day, I also see hope for better treatments, longer lives and the day when cancer no longer casts such a long shadow on our lives.
Scan to Watch!
One in five small businesses will experience a cyber breach this year. Will yours be one of them?
To help his clients and other startups better shield themselves from the increasing dangers of third-party hackers, Philip Crowley welcomes expert perspectives from Bob Michie, president of MetroMSP, on Episode 30 of the “From Lab to Patient, Garage to Market” podcast. A pioneer in the cybersecurity field since the 1980s, Michie was instrumental in (among other things) building the New Jersey Institute of Technology’s on- campus response to the notorious Morris internet worm and overseeing internet security for Toys “R” Us. His current venture, MetroMSP, offers a wide range of services, including tailored IT solutions for small- and medium-size businesses in New Jersey. Additionally, he authored a chapter (“Is Your Email Being Hacked?”) for the Amazon-bestselling book “Managing Your Business Risk in the Cybersecurity Minefield: Critical Strategies from 21 Cybersecurity Experts.” As Michie explains on the podcast, an unusually quiet inbox is a common sign of a potential hack. In these cases, hackers often breach the system and create rules to hide critical emails from the user. The hackers may scan emails for invoices and other sensitive information to later impersonate the user in interactions with senders. In one example, Michie had a client who sent a retainer agreement that a hacker intercepted, and the hacker then sent new banking details to the recipient. This act resulted in $10,000 being sent to a fraudulent account. His client later spent $35,000 on a forensic analyst to address the issue. Although insurance covered the process, the client still had to pay a $10,000 deductible. To help companies better navigate cybersecurity threats, Michie offers a free infographic, “15 Ways to Protect Your Business From Cyber Threats,” available at 15ways.MetroMSP.com . Additionally, he is available for cybersecurity strategy calls that can be scheduled via Info.MetroMSP.com . An e-book version of “Managing Your Business Risk in the Cybersecurity Minefield: Critical Strategies from 21 Cybersecurity Experts” is made available for those who book a call. Hosted by Crowley Law LLC Founder and Managing Partner Philip Crowley, the “From Lab to Patient, Garage to Market” podcast is available on YouTube, LinkedIn, Facebook, Apple Podcasts, Spotify and all major podcast channels.
Until then, I honor those who have fought, those we’ve lost, and those still on their journey.
SCAN TO VIEW THE “FROM LAB TO PATIENT, GARAGE TO MARKET” EPISODE ARCHIVE!
–Philip Crowley
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In This Issue
1. Hope in Health Horizons
2. Empathetic Engineering for Everyday Care
3. Podcast Preview
4. Consistent Follow-Ups Are the Secret to Closing More Deals
From First Contact to Final Sale Follow-Up Tips Every Small Business Should Use
Closing a sale rarely happens after the first conversation. Most customers need several interactions before they feel confident buying, and for small businesses, effective follow-up can turn missed opportunities into loyal customers. Prospects often get distracted by daily responsibilities or competing offers. However, a thoughtful follow-up brings your business back to mind and keeps the conversation moving. With the right follow-up techniques, small businesses can strengthen relationships and turn interest into action. Here’s how. PERSONALIZE EVERY FOLLOW-UP. Generic follow-ups rarely work. People can easily spot a copy-and- paste email, and it feels impersonal. Personalize your message by referencing the prospect’s problem, a past conversation or how your solution helps businesses like theirs. Instead of saying “Just checking in,” reference their situation: “Last week, you mentioned struggling with managing inventory during busy seasons. I wanted to share a quick tip that has helped other retailers streamline that process.” GET THE TIMING RIGHT. Follow up too quickly, and you may seem pushy. Wait too long, and prospects will forget you. A balanced schedule works best. Send a follow-up a few days after the initial conversation, then space out additional messages over the following weeks.
USE MULTIPLE COMMUNICATION CHANNELS. Using only one communication channel can limit responses. Some people prefer email, while others respond better to calls or social media. A multichannel approach increases visibility. For example, start with an email, follow up with a quick call, then connect on professional networks to reach prospects where they are most active. PROVIDE VALUE IN EVERY INTERACTION. Follow-ups shouldn’t just ask for a response. Every interaction should offer something useful, like a case study, a guide or a relevant insight. Even brief messages can add value when they address a specific need. KNOW WHEN TO PERSIST AND WHEN TO MOVE ON. Persistence matters in sales, but it’s also important to recognize when a lead isn’t interested. If several follow-ups go unanswered, it may be time to step back. Some prospects simply need more time. Occasional engagement or delayed responses can signal continued interest, and a thoughtful follow-up asking if they need more information can restart the conversation. Leaving the door open for future contact helps maintain goodwill.
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