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LEGAL BRIEF
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OCTOBER 2025 FriedmanSimon.com
LIFE WITH REGGIE THE DOG WHO STOLE OUR HEARTS
October is Adopt a Shelter Dog Month, and even though our pup didn’t come from a shelter exactly, his adoption story has a rescue twist, so I thought it was a good excuse to talk about him. When my husband and I decided to get a dog, we didn’t expect it to happen the way it did. My sister-in-law was looking to adopt one, too, and came across a Facebook page full of puppies that had just been rescued. They came from a shut-down breeder in Tennessee and were now looking for new homes. Originally, my sister-in-law had her eye on a different dog. By the time she called, though, that one was already taken, and she adopted
the dog we had planned to bring home. The next one up for adoption was a golden retriever and Australian shepherd mix, and that’s how we ended up with our Reggie. They drove him up from Tennessee, and we met in Westchester. That was in 2023, and I knew he was ours from the moment I saw him. Looking back, it was the best twist of fate we could have hoped for. The first weeks were a mix of excitement and nerves. At the time, we lived in an apartment with no backyard, so training meant teaching him to go to the door when it was time to head outside. He picked up potty training quickly, in about a week and a half, and we were also soon trained to “speak Reggie.” Keeping him in one spot, though, was a whole different challenge. He wasn’t a fan of the crate, and even when we tried blocking him off in certain areas, we’d come home to find him sitting on the couch. I still don’t know how he did it, but he always managed to escape. Since those early days, Reggie fit right into our lives. He’s been with us through several moves and handled everything like a pro. He’s loving and friendly to everyone, especially kids. He’s obsessed with my nieces and nephews and looks out for them like they’re part of a herd he’s been tasked with watching. It’s very sweet. Sweetness isn’t the only thing he’s got going for him, he’s also full of personality. If you tell him “no,” he will whine and grunt at you like a
sassy toddler. And because he’s too smart for his own good, we have to find ways to keep him stimulated. Getting him outside for walks and to play ball helps burn energy, but we also like giving him puzzle toys to figure out. They’re great for his goal-oriented nature. He solved the first one we gave him in no time and looked at us like, “Okay, what’s next?” Those little moments make him such a joy to have around. Bringing Reggie into our lives was one of the most rewarding things we’ve ever done. The best part is how he can turn a long day around. No matter what happens, I come home to a wagging tail and a toy in his mouth. And when I feel less than ideal, he knows it and wants to be there by me. That kind of love and loyalty is remarkable, and it’s a comfort in hard times, whether you’re recovering from an illness or injury or
just shaking off a rough day. I always say we don’t deserve dogs, but I feel very fortunate to have one like Reggie in my corner. -Victoria Noto
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FINDING COVERAGE OTHERS MIGHT MISS More Than Meets the Eye
Coffee used to be everyone’s go-to for a quick caffeine boost, but energy drinks have become popular in recent years. Head to your local gas station and you’ll find row after row of highly caffeinated drinks made by Ghost, Bang, Celsius, C4, Red Bull, and more. You may even see a fridge full of different-flavored Monster energy drinks. For decades, Monster has been a staple in the energy drink game, but how do they outpace and outlast their competitors? To better understand why Monster is so popular with consumers, you need to know the four Ps: Product, Pricing, Promotion, and Placement. It all starts with their product line, which has consistently grown over the past decade and beyond. Monster has 34 different products targeting various markets. Espresso Monster is a great option for coffee enthusiasts and can help jumpstart your day. Monster Ultra is the classic Monster without any sugar, which is perfect for those looking for a slightly healthier option. Reign provides additional caffeine and targets those looking for a workout boost. And classic Monster appeals to just about everyone else. Monster also took a unique approach to pricing. Instead of charging the same as Red Bull, Monster offers its products for a slightly lower price. A lower price wouldn’t be enough to get people to switch brands, so they also made the can bigger. A standard can of Monster is 16 ounces, compared to an 8-ounce Red Bull, which costs about the same. When promoting their products, Monster knows how to place ads to target groups most likely to drink energy drinks. Most of their social media focuses on extreme sports. They sponsor Formula 1’s McLaren team and some NASCAR drivers. To corner another market, Monster regularly collaborates with “Call of Duty” to promote upcoming games and events. And thanks to their partnership with Coca-Cola, you can find Monster at just about any business that sells Coke products. While few businesses will reach Monster's level of success, you can still learn valuable lessons from their strategies, such as creating a wide product line in your niche, emphasizing brand recognition, and skillfully utilizing social media marketing. More Than Caffeine The Marketing Machine Behind Monster Energy
Most people assume the only insurance policy that matters after a car accident is the one for the vehicle involved. That’s not always the case. A recent situation we handled proved how important it is to look beyond the obvious. Our client was injured in a crash where the driver of the other vehicle was not the car’s owner. At first, it looked like the only coverage available was through the car owner’s policy. That could have been the end of the story, but we kept digging. Of course, vehicle owners in New York are required to insure their cars. That coverage extends to permitted drivers. Many people don’t realize that drivers can also have their own auto policies. Those separate policies can sometimes apply even when they are driving someone else’s car. If you don’t know where to look for them following an accident, you might miss a chance for additional compensation. In our case, we used DMV resources and other investigative tools to see if the driver carried their own coverage. That search revealed potential policies tied directly to the driver and opened a new path we could explore for our client. While every case is different and there are never guarantees, finding another applicable policy can significantly affect what an injured person can recover. This is why a thorough review matters. Accidents are stressful, and focusing on the most obvious details is easy. But the details you overlook can be the ones that matter most. An attorney who knows how to track down every potential source of coverage can be the difference between walking away with too little and getting what you need to move forward. If you’ve been in an accident, especially one involving insurance complications, let us review your situation and see if there’s more to the story than meets the eye.
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Turn Psychology Into Profit
MARKETING STRATEGIES BACKED BY BRAIN SCIENCE
Figuring out the best way to scale your business can be incredibly challenging. You can invest in marketing efforts, hire the best candidates, and price your products competitively, but you can still come up short on your goals. Wouldn’t it be easier if you could tap directly into your customers’ minds to encourage them to shop with your business? While this might sound like science fiction, neuromarketing is a promising business strategy taking industries by storm. Neuromarketing is the process of using neuroscience to market to your customer base. It involves understanding the underlying thought processes influencing consumer decision-making, emotional responses, and motivation. By utilizing current psychological research, one can capitalize on how people’s brains function to get them to purchase from their business.
Let’s explore a few strategies that could help your business.
many to disregard this tactic. Instead, you need other sources to state that your business is phenomenal. (Commonly referred to as “social proof”.) Encourage your customers to leave reviews and then promote those across your website and marketing efforts. If you can get experts to weigh in, you’ll see an even bigger boost! FIRST IMPRESSIONS MATTER If someone walks into your business for the first time and has a bad experience, they won’t return. Smile and welcome everyone who enters your business, but pay attention to the first thing you say about your product or service. We unconsciously latch on to the first fact we hear about something, regardless of whether it’s true. This is the anchoring effect. Use it to your advantage by talking highly about your product, service, or business to everyone you meet!
FEAR OF MISSING OUT (FOMO) Nobody wants to miss out on the next big thing, whether it’s a life-changing product, theory, or trend. You can take advantage of FOMO by offering time-sensitive promotions and limited-time offers. By promoting the idea of scarcity and urgency, you trigger your clients' decision- making process, convincing them to buy immediately to ensure they don’t miss out on something that could benefit them. TESTIMONIALS How often have you heard a business owner say their product is the best on the market? Internally, we know anyone involved with a business will say whatever they can to convince us to make a purchase, leading
SUDOKU
Extra-Crispy Ranch Chicken Cutlets
Ingredients • Olive oil • 4 boneless, skinless chicken breasts • Kosher salt and freshly ground black pepper, to taste • 3/4 cup flour • 2 large eggs, beaten
• 1 cup panko breadcrumbs • 1/2 cup freshly grated Parmesan cheese • 1 oz ranch seasoning, store-bought (1 packet) or homemade • Cooking spray
Directions
1. Preheat oven to 375 F. Grease a 9x13-inch baking pan with olive oil and set aside. 2. Season both sides of chicken breasts with salt and pepper. 3. Set out three shallow bowls. In the first, combine flour and a pinch of salt and pepper. Add the eggs to the second bowl. Mix panko, Parmesan, and ranch seasoning mix in the third bowl. 4. For coating, dip seasoned chicken breasts in flour, coating both sides. Then, dip the chicken in the beaten eggs and, finally, the panko mixture. 5. Place each coated chicken breast in the prepared baking dish. 6. Spray the tops of the chicken with cooking spray. 7. Bake for 30 minutes, or until the chicken reaches 165 F and is golden brown.
Inspired by TheCookieRookie.com
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516-800-8000 FriedmanSimon.com
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Finding Love in a Rescue Dog INSIDE THIS ISSUE 1 2 Why Monster Still Dominates the Energy Drink Aisle
Insurance Surprises After a Crash
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Neuromarketing Tactics You Should Be Using
Extra-Crispy Ranch Chicken Cutlets
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Your Customers Are Your Best Marketers
WHEN CUSTOMERS SPEAK, LET IT ECHO USER-GENERATED CONTENT CAN BOOST YOUR BUSINESS
Marketing has always been challenging for business owners to master, but social media has provided an easier solution to their concerns. By creating a social media account for your business, you can communicate with your clients more effectively, see how they interact with your brand and products, and discover their concerns with your company. People love sharing their views on social media, which you can use to better your business. You can easily turn posts and messages about your business into quality user-generated content (UGC). You may wonder where to start if you’ve never used user-generated content. Chances are that you already have the materials you need to put together a quick UGC campaign. LEVERAGE REVIEWS AND TESTIMONIALS. What are your clients saying about your business? Look through your reviews on Google, Yelp, or any other place where people discuss your business. Pick your favorites and start using them in your marketing efforts. They’ll look great in your newsletter or website, but you can go even further by creating social media posts highlighting
good reviews. If you don’t have many reviews or testimonials, encourage your current customers to leave some. Offering a small discount or gift in exchange for a review will generate more interest. CREATE OPPORTUNITIES FOR INTERACTION. You can’t expect your clients and customers to do all the heavy lifting. You have to create opportunities for them to interact with you and your brand. One of the best ways to do this is by creating polls or asking questions on social media. Not only can this give you valuable information about your business, but it also has the potential to boost your brand awareness. As more people answer a poll, the more visible it becomes, introducing even more potential clients to your business. Another great way to accumulate user-generated content for your marketing campaigns is to create contests for your customers. Ask them to submit images of them using your product or service, or anything else related to your business. Offer a prize to increase participation. Just like that, you’re gaining more brand awareness while stocking up on images you can use for future social media posts or marketing campaigns.
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