FINDING COVERAGE OTHERS MIGHT MISS More Than Meets the Eye
Coffee used to be everyone’s go-to for a quick caffeine boost, but energy drinks have become popular in recent years. Head to your local gas station and you’ll find row after row of highly caffeinated drinks made by Ghost, Bang, Celsius, C4, Red Bull, and more. You may even see a fridge full of different-flavored Monster energy drinks. For decades, Monster has been a staple in the energy drink game, but how do they outpace and outlast their competitors? To better understand why Monster is so popular with consumers, you need to know the four Ps: Product, Pricing, Promotion, and Placement. It all starts with their product line, which has consistently grown over the past decade and beyond. Monster has 34 different products targeting various markets. Espresso Monster is a great option for coffee enthusiasts and can help jumpstart your day. Monster Ultra is the classic Monster without any sugar, which is perfect for those looking for a slightly healthier option. Reign provides additional caffeine and targets those looking for a workout boost. And classic Monster appeals to just about everyone else. Monster also took a unique approach to pricing. Instead of charging the same as Red Bull, Monster offers its products for a slightly lower price. A lower price wouldn’t be enough to get people to switch brands, so they also made the can bigger. A standard can of Monster is 16 ounces, compared to an 8-ounce Red Bull, which costs about the same. When promoting their products, Monster knows how to place ads to target groups most likely to drink energy drinks. Most of their social media focuses on extreme sports. They sponsor Formula 1’s McLaren team and some NASCAR drivers. To corner another market, Monster regularly collaborates with “Call of Duty” to promote upcoming games and events. And thanks to their partnership with Coca-Cola, you can find Monster at just about any business that sells Coke products. While few businesses will reach Monster's level of success, you can still learn valuable lessons from their strategies, such as creating a wide product line in your niche, emphasizing brand recognition, and skillfully utilizing social media marketing. More Than Caffeine The Marketing Machine Behind Monster Energy
Most people assume the only insurance policy that matters after a car accident is the one for the vehicle involved. That’s not always the case. A recent situation we handled proved how important it is to look beyond the obvious. Our client was injured in a crash where the driver of the other vehicle was not the car’s owner. At first, it looked like the only coverage available was through the car owner’s policy. That could have been the end of the story, but we kept digging. Of course, vehicle owners in New York are required to insure their cars. That coverage extends to permitted drivers. Many people don’t realize that drivers can also have their own auto policies. Those separate policies can sometimes apply even when they are driving someone else’s car. If you don’t know where to look for them following an accident, you might miss a chance for additional compensation. In our case, we used DMV resources and other investigative tools to see if the driver carried their own coverage. That search revealed potential policies tied directly to the driver and opened a new path we could explore for our client. While every case is different and there are never guarantees, finding another applicable policy can significantly affect what an injured person can recover. This is why a thorough review matters. Accidents are stressful, and focusing on the most obvious details is easy. But the details you overlook can be the ones that matter most. An attorney who knows how to track down every potential source of coverage can be the difference between walking away with too little and getting what you need to move forward. If you’ve been in an accident, especially one involving insurance complications, let us review your situation and see if there’s more to the story than meets the eye.
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