Turn Psychology Into Profit
MARKETING STRATEGIES BACKED BY BRAIN SCIENCE
Figuring out the best way to scale your business can be incredibly challenging. You can invest in marketing efforts, hire the best candidates, and price your products competitively, but you can still come up short on your goals. Wouldn’t it be easier if you could tap directly into your customers’ minds to encourage them to shop with your business? While this might sound like science fiction, neuromarketing is a promising business strategy taking industries by storm. Neuromarketing is the process of using neuroscience to market to your customer base. It involves understanding the underlying thought processes influencing consumer decision-making, emotional responses, and motivation. By utilizing current psychological research, one can capitalize on how people’s brains function to get them to purchase from their business.
Let’s explore a few strategies that could help your business.
many to disregard this tactic. Instead, you need other sources to state that your business is phenomenal. (Commonly referred to as “social proof”.) Encourage your customers to leave reviews and then promote those across your website and marketing efforts. If you can get experts to weigh in, you’ll see an even bigger boost! FIRST IMPRESSIONS MATTER If someone walks into your business for the first time and has a bad experience, they won’t return. Smile and welcome everyone who enters your business, but pay attention to the first thing you say about your product or service. We unconsciously latch on to the first fact we hear about something, regardless of whether it’s true. This is the anchoring effect. Use it to your advantage by talking highly about your product, service, or business to everyone you meet!
FEAR OF MISSING OUT (FOMO) Nobody wants to miss out on the next big thing, whether it’s a life-changing product, theory, or trend. You can take advantage of FOMO by offering time-sensitive promotions and limited-time offers. By promoting the idea of scarcity and urgency, you trigger your clients' decision- making process, convincing them to buy immediately to ensure they don’t miss out on something that could benefit them. TESTIMONIALS How often have you heard a business owner say their product is the best on the market? Internally, we know anyone involved with a business will say whatever they can to convince us to make a purchase, leading
SUDOKU
Extra-Crispy Ranch Chicken Cutlets
Ingredients • Olive oil • 4 boneless, skinless chicken breasts • Kosher salt and freshly ground black pepper, to taste • 3/4 cup flour • 2 large eggs, beaten
• 1 cup panko breadcrumbs • 1/2 cup freshly grated Parmesan cheese • 1 oz ranch seasoning, store-bought (1 packet) or homemade • Cooking spray
Directions
1. Preheat oven to 375 F. Grease a 9x13-inch baking pan with olive oil and set aside. 2. Season both sides of chicken breasts with salt and pepper. 3. Set out three shallow bowls. In the first, combine flour and a pinch of salt and pepper. Add the eggs to the second bowl. Mix panko, Parmesan, and ranch seasoning mix in the third bowl. 4. For coating, dip seasoned chicken breasts in flour, coating both sides. Then, dip the chicken in the beaten eggs and, finally, the panko mixture. 5. Place each coated chicken breast in the prepared baking dish. 6. Spray the tops of the chicken with cooking spray. 7. Bake for 30 minutes, or until the chicken reaches 165 F and is golden brown.
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