Transform Your Landscape Business- India

Landscaping industry India “Transform your Landscaping Business”

October 1 st 2025 Michael van Baekel – Head of Marketing APAC Ivan Podznyakov – Technical Specialist Tropical Territories

Image: Perfection Orange in Tokyo German Village, courtesy of FS Bloom

Classification: PUBLIC

All photos are either the property of Syngenta or are used with permission. ©2023 Syngenta . Some or all of the varieties may be protected under one or more of the following Plant Variety Protection, United States Plant Patents, Utility Patents, and/or Plant Breeders’ Rights and may not be propagated or reproduced without authorization. Syngenta is licensed to sell the liner contained in Kwik Kombos products under Dümmen’s U.S. Patent No. 7.891.134. Trademarks are the property of their respective owners

Content

Part I (Presented by Michael van Baekel) • India’s Pot and Bedding Flower industry • Landscaping as a concept • Two types of landscape • Market Study: development of Landscaping in India Part 2 (Presented by Ivan Podznyakov) • How to choose the proper crops for your landscape design (3 different climate patterns in India) • Suitable portfolio for the climates. • Technical advice to prepare the area. • Technical advice to prepare the plants to extreme conditions. • Q&A

Michael van Baekel Head of Marketing APAC Syngenta Flowers

Ivan Podznyakov Technical Specialist Tropical Territories APAC Syngenta Flowers Ivan.Pozdnyakov@syngenta.com

Michael.van_Baekel@syngenta.com

India’s Flower industry (Pot and Bedding)

Classification: PUBLIC

India Pot & Bedding market

Classification: PUBLIC

Syngenta Flowers India Team

Classification: PUBLIC

Landscaping as a concept

• What is landscaping? • How do other countries do it?

Classification: PUBLIC

• Regular Type (French Type). • Mostly annuals. • Large forms and shapes with colored segments. Two types of landscaping

Classification: PUBLIC

Two types of landscaping

• Natural Type (English Type). • Mostly perennials. • Windy paths, rocky gardens, plantings underneath the canopy of trees. • Garden with lots of height structure.

Classification: PUBLIC

Japan

Pictures taken by Kentaro Uchida with courtesy of Tokyo Village Garden Classification: PUBLIC

Europe

Delta Pro Lavender Blue

Classification: PUBLIC

China

Classification: PUBLIC

Rolling out the red carpet Bada Bing Begonia in Tiananmen Square

September 3 rd , 2025

Image source: People's Daily, People's Daily App, Beijing Daily. Images used at the courtesy of Beijing Florascape. Classification: PUBLIC

India’s landscaping market

Classification: PUBLIC

Understanding India’s landscaping Ecosystem LANDSCAPING MARKET: AN OVERVIEW

Emerging Markets in India

Indian Landscaping Services Outlook

Market Size in USD Billion CAGR 6.80%

In 2023, India accounted for 1.8% of global landscaping service market .

8.927

New Delhi

6.412

5.264

Ahmedabad

• In terms of segment, landscape and garden

Hyderabad

Mumbai

maintenance & management was the largest revenue generating segment.

Pune

2022 2025 2030

• India is fastest growing regional market in Asia Pacific.

Bengaluru

Market Size(2022) Market Size(2030) CAGR (2022-2025)

USD 5.264 Billion USD 8.927 Billion

Chennai

6.80%

Source- Statista

Source- Horizon Grandview

Classification: PUBLIC

Value Chain of the Landscaping Industry

STAKEHOLDER

ROLE IN THE INDUSTRY

Project Flows

Commissions landscaping for residential, commercial, hospitality, or institutional projects. Decide layout, theme, and integrate landscape zones into master plans. Specialize in green design: plant selection, water systems, soil, aesthetics, and functionality. Execute the plan: civil works, planting, irrigation, lighting, lawns, etc. Supply plants, turf, trees, pots, paving material, irrigation systems, fertilizers. Design and install drip/sprinkler systems for efficient watering. Take over post-installation to prune, irrigate, and replace dead plants.

Client/Builder/Owner

Project Planningn

Architects (Lead Architect)

Design Phase

Landscape Architects

Tender/Contract

Landscape Contractors

Execution phase

Vendors/Nurseries

Hand over and Maintenance

Irrigation Experts

Stream

How It Earns

Landscape architect charges for drawings and planning Contractors earn from BOQ-based execution (materials + labor) Monthly/yearly contracts for upkeep /AMC Nurseries and vendors sell plants, turf, irrigation components, pots, etc.

Design fees

Maintenance Agencies

Execution

contract

Growth Drivers • Rising real estate (especially luxury and gated communities) • ESG & green building compliance (LEED/IGBC) • Corporate wellness and branding focus • Govt push for smart cities and green infrastructure

Maintenance

fees

Plant/material

sales

Classification: PUBLIC

Landscapers’ product basket

Overall Plant Preference

90.00%

South vs West

2.00%

80.00%

70.00%

16.00%

60.00%

Seasonal Flowers Ratio: Predominantly "up to 10 %" or “Nil" of total landscaping requirements.

Annuals

50.00%

South

Mix

40.00%

West

30.00%

Perennials

20.00%

82.00%

10.00%

0.00%

Annuals

Mix

Perennials

Strategic options:

Overwhelming Preference: "Perennials" are preferred by the majority. Mix: "Mix" (Perennials and Annuals) is the second most common choice. Inference: Landscapers prioritize long-term stability, reduced maintenance, and year-round aesthetic appeal. Syngenta needs to evaluate its portfolio, potentially focusing on perennials or niche applications for annuals

Promote annuals for niche, high-impact uses (e.g. events, color accents) Expand perennial offerings to match market demand Target specific segments like hospitality & events where seasonal blooms are value.

Top Preferred Species In Indian Landscaping – Classified by Type

Annuals

Perennials

Cosmos Begonia Dianthus Nicotiana Pentas Pelargonium Daisy Verbena Crossandra Hibiscus

Nerium

Lavender

Jatropa

Rose

Gladioulus

Salvia Vinca Zinnias

Bougainvillea

Tecoma

Petunias Chrysanthemums Marigold Cleome Sunflowers

Syzygium

Gerbera

Lantana

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

0% 2% 4% 6% 8% 10% 12% 14% 16%

Inference ➢ Annuals dominate mass landscaping (e.g., Marigold, Petunias, Chrysanthemums) → ideal for quick seasonal displays . ➢ Perennials offer long-term value for residential, public, and corporate projects → potential for premium landscaping solutions .

Key Factors in plant selection

Why It Matters in Plant Selection Determines plant hardiness; some plants can't survive extreme heat or cold Affects water availability; drought-tolerant or moisture- loving plants needed Some plants prefer dry climates, while others thrive in high humidity Influences photosynthesis; some plants need full sun, others get scorched Strong winds can damage plants; windbreaks or hardy species may be required or open plant habit Sensitive tropical or subtropical plants may get damaged by frost Affects temperature, air pressure, and UV exposure; impacts plant adaptation Affects seed germination, root growth, and nutrient uptake Determines what crops/flowers can be grown and when or requirement for winter hardiness plants. Allows for tailored plant choices in different parts of the same landscape

Climatic Factor

Description

Factors in Plant Selection

Average, minimum, and maximum temperatures of the region

Temperature

25.00%

Big Bright Colored Flowers with low maintenance

20.00%

Maintenance

Availability

Total annual rainfall and its seasonal distribution

Rainfall

15.00%

10.00%

5.00%

Humidity

Moisture content in the air

Flowering Period

Climate suitability

0.00%

Sunlight (Light Intensity & Day length)

Amount of sunlight received (full sun, partial shade, full shade)

Disease resistance

Colour/Aesthetics

Wind

Frequency and strength of wind

Cost

Occurrence and severity of frost or freezing temperatures

Frost

Indicates a pragmatic, long- term focus : •Landscapers prioritize performance , durability , and low upkeep

Altitude

Height above sea level

Strategic offers from Syngenta

Temperature of the soil over seasons

Soil Temperature

Go to www.syngentaflowers.com/apac For varieties with disease resistance, heat & humid tolerance, cold tolerance, wide color range, earliness, versatility and plant resilience.

Growing Season Length

Number of frost-free days or months suitable for growth

Localized climatic conditions within the garden (e.g., shades near walls, moist near water bodies)

Microclimate

Which business challenge see Landscapers? And what is the Syngenta Flowers solution?

Business Challenge

• Water scarcity, skilled labor shortage, inconsistent quality, and amateur competition. • Market immaturity reflected in the need for client education and lack of standard practices.

7.04%

Water scarcity

19.75%

Key pain Points

26.7…

Skilled labor shortage

22.22%

• Drought-tolerant varieties address environmental concerns and project viability. • Plant info sheets & care guides simplify maintenance, reduce errors, and support labor- limited teams. • Reliable supply & predictable pricing mitigate material cost fluctuations. • Low-maintenance, robust varieties lower labor dependency and ensure consistent quality. • We are your strategic partner with available knowledge and close-by support , not just a supplier. • We have launched educational initiatives (Flower Shows, Webinars, Digital sheets) to uplift industry standards. • We enable landscapers to deliver more efficiently and profitably and by doing so, uplift and develop their industry.

5.63%

Regulatory issues

West

7.41%

Syngenta Flowers solution

South

22.54%

Material cost fluctuations

22.22%

18.31%

Client education

11.11%

Value added Opportunities

19.72%

Amateurs

17.28%

Content

Part I (Presented by Michael van Baekel) • India’s Pot and Bedding Flower industry • Landscaping as a concept • Two types of landscape • Market Study: development of Landscaping in India • Landscape catalogue Part 2 (Presented by Ivan Podznyakov) • How to choose the proper crops for your landscape design (4 different climate patterns in India) • Suitable portfolio for the climates. • Technical advice to prepare the area • Technical advice to prepare the plants to extreme conditions. • Q&A

Michael van Baekel Head of Marketing APAC Syngenta Flowers

Ivan Podznyakov Technical Specialist Tropical Territories APAC Syngenta Flowers Ivan.Pozdnyakov@syngenta.com

Michael.van_Baekel@syngenta.com

Landscaping crops

Technical tips

Syngenta Flowers APAC Technical Webinar for Tropical Regions 01-09-2025 2 p.m.

Inka Orange 70041091

Syngenta landscaping portfolio.

Landscaping Catalogue 2025

Syngenta & Floranova

All photos are either the property of Syngenta or are used with permission.

© 2020 Syngenta. Some or all of the varieties may be protected under one or more of the following: Plant Variety Protection, United States Plant Patents and/or Utility Patents and may not be propagated or reproduced without authorization. The trademarks displayed or otherwise used herein are the property of their respective owners.

How to choose the proper crops.

• 22 crops .

January February March April

May

June

July

August September October November December

Avg. Temperature °C (°F)

12.2 °C (54) °F

15.4 °C (59.7) °F

20.8 °C (69.4) °F

27.5 °C (81.4) °F

31.3 °C (88.3) °F

31.7 °C (89) °F

28.8 °C (83.9) °F

27.7 °C (81.9) °F

26.7 °C (80) °F

23.7 °C (74.7) °F

18.8 °C (65.9) °F

14 °C (57.2) °F

• 61 different series.

• How to find the proper crops?

Min. Temperature °C (°F)

6.4 °C (43.6) °F

8.9 °C (48) °F

13 °C (55.4) °F

18.6 °C (65.5) °F

23 °C (73.5) °F

25.7 °C (78.2) °F

25.5 °C (78) °F

24.7 °C (76.5) °F

22.3 °C (72.2) °F

16.9 °C (62.4) °F

12.2 °C (54) °F

7.9 °C (46.2) °F

Max. Temperature °C (°F)

18.5 °C (65.3) °F

21.9 °C (71.4) °F

28 °C (82.4) °F

35.1 °C (95.3) °F

38.3 °C (101) °F

36.9 °C (98.5) °F

32.4 °C (90.3) °F

31.2 °C (88.1) °F

31.2 °C (88.2) °F

30.6 °C (87.1) °F

26 °C (78.8) °F

20.9 °C (69.6) °F

Precipitation / Rainfall mm (in)

40 (1)

50 (1)

39 (1)

25 (0)

28 (1)

89 (3)

195 (7)

193 (7)

100 (3)

14 (0)

6 (0)

13 (0)

Humidity(%)

71% 63% 48% 29% 29% 45% 75% 80% 73% 54% 55% 65%

Rainy days (d)

avg. Sun hours (hours)

8.4

9.4

10.6

11.6

12.2

11.8

10.2

9.6

9.8

10.1

9.4

8.7

How to choose?

The climate is an answer.

All photos are either the property of Syngenta or are used with permission.

Three climate patterns.

Locations: • Pune

Locations: • Bengaluru

Locations: • Chandigarh (Jammu & Kashmir).

(Maharashtra).

(Karnataka).

Cold and Moderate Shading

Hot and Dry Shading

Hot and Humid Shading

Hot and Dry Light

Hot and Humid Light

Cold and Moderate Light

All photos are either the property of Syngenta or are used with permission.

Cold and Moderate climate.

Wintertime

Summertime

Open Sun: ✓ Antirrhinum,

Shading: ✓ Begonia, ✓ Impatiens, ✓ Nicotiana.

Open Sun: ✓ Antirrhinum, ✓ Viola (V. x wittrockiana), ✓ Viola (V. cornuta).

Shading: ✓ Viola (V. cornuta).

✓ Begonia, ✓ Celosia, ✓ Cosmos, ✓ Cleome, ✓ Dianthus, ✓ Gazania, ✓ Laurentia ✓ Osteospermum, ✓ Pelargonium, ✓ Petunia, ✓ Salvia ✓ Tagetes, ✓ Viola (V. x wittrockiana).

All photos are either the property of Syngenta or are used with permission.

Hot and Dry climate.

Wintertime

Summertime

Open Sun: ✓ Catharanthus, ✓ Gazania, ✓ Helianthus.

Shading: ✓ Catharanthus, ✓ Gazania, ✓ Helianthus, ✓ Pelargonium,

Open Sun: ✓ Catharanthus, ✓ Dianthus, ✓ Echinacea, ✓ Gazania, ✓ Helianthus, ✓ Osteospermum, ✓ Pelargonium,

Shading: ✓ Pentas, ✓ Viola (V. x wittrockiana), ✓ Viola (V. cornuta).

✓ Pentas, ✓ Tagetes, ✓ Zinnia.

✓ Pentas, ✓ Salvia, ✓ Tagetes, ✓ Viola (V. x wittrockiana), ✓ Zinnia.

All photos are either the property of Syngenta or are used with permission.

Hot and Humid climate.

Wintertime

Summertime

Open Sun: ✓ Begonia, ✓ Catharanthus,

Shading: ✓ Begonia, ✓ Impatiens, ✓ Pentas

Open Sun: ✓ Begonia, ✓ Catharanthus,

Shading: ✓ Begonia, ✓ Impatiens. ✓ Pentas

✓ Pentas, ✓ Torenia,

✓ Celosia*, ✓ Cosmos, ✓ Cleome*, ✓ Helianthus,

✓ Pentas, ✓ Salvia*, ✓ Torenia, ✓ Viola (V. x wittrockiana)*.

* If the wintertime is drier.

All photos are either the property of Syngenta or are used with permission.

Pay attention!

Other factors affect the landscaping performance:

✓ Soil quality.

✓ Water management.

✓ Plant protection.

All photos are either the property of Syngenta or are used with permission.

Soil quality #1!

More tolerant to pure soils:

Cpros are preferring better soils:

Antirrhinum Begonia Cleome Dianthus Helianthus Laurentia Nicotiana Pelargonium Pentas Petunia Torenia Viola (Pansy & Cornuta) Zinnia Echinacea

Catharanthus

Celosia

Cosmos

Gazania

Impatiens

Osteospermum

Salvia

Tagetes

All photos are either the property of Syngenta or are used with permission.

Soil quality #2!

What to check:

✓ pH.

✓ Mechanical composition.

✓ Water management.

✓ Organic matter.

✓ Mineral elements:

+ & NO

- ),

- N (NH 4

- P, - K …and in ideal world: Ca, Fe, Mg, Mn, B, Zn, Cu, Mo, Na,

All photos are either the property of Syngenta or are used with permission.

Soil quality #2!

Tolerant for the higher pH (6.5—7.0):

Not tolerant to high pH:

Antirrhinum Begonia Catharanthus

Cuphaea

Celosia Cosmos Cleome Dianthus Gazania Helianthus

Impatiens

Pelargonium

Laurentia Nicotiana Osteospermum Petunia Salvia Torenia Viola (Pansy & Cornuta) Zinnia Echinacea

Pentas

Tagetes

All photos are either the property of Syngenta or are used with permission.

Soil quality #3!

Watering management:

•

Not only watering!

•

Good drainage is crucial!

Example of drainage trench

All photos are either the property of Syngenta or are used with permission.

Prepare your plants!

How to support the plants before the planting out?

•

Biologicall protection.

•

Supportive chemicals.

•

Feed you plants well.

•

High phosphorus is Ok in outdoor.

Example

18- 18 -18.

•

Water plants well before planting out.

All photos are either the property of Syngenta or are used with permission.

Prepare your plants!

Biological protection!

• Bio fungicides is an effective partner.

Organism

Kingdom bacteria

× × × ×

Streptomyces lydicus WYEC 108 Trichoderma asperellum T34 Ulocladium oudemansii U3 Bacillus subtilis QST 713 Bacillus amyloliquefaciens ENV503 Bacillus amylolquefaciens D747

× ×

fungus fungus

× × × × ×

bacteria bacteria bacteria

× × × ×

× × × × ×

× ×

Swinglea glutinosa extract

plant

× × × ×

Gliocladium catenulatum J1446

fungus

× ×

Streptomyces sp. K61

bacteria

Trichoderma asperellum ICC 012 and Trichoderma gamsii ICC 080 Reynoutria sachalinensis extract Trichoderma harizanum Rifai T-22 Trichoderma harzianum Rifai T-22 and Trichoderma virens G-41

× ×

fungus

× ×

plant

× ×

fungus

× ×

fungus fungus

× ×

Gliocladium virens GL-21

× × ×

Bacillus amyloliquefaciens F727

bacteria bacteria bacteria bacteria

× ×

Bacillus subtilis MB1 600

× × × × ×

Bacillus amyloliquefaciens D747 Pseudomonas chloroaphis AFS009

All photos are either the property of Syngenta or are used with permission.

Prepare your plants!

Protectors!

•

Isabion,

•

Radifarm,

•

Megafol,

• Chemicals on the base of the epibrassinolides.

•

Apply protectors before transplanting.

All photos are either the property of Syngenta or are used with permission.

Q&A session.

• Thank you for your time. • For more information, please contact your Key Account Manager.

Ivan.Pozdnyakov @syngenta.com Technical Sales Specialist SA/SEAP

Michael.van_Baekel @syngenta.com Michael van Baekel Head of Marketing APAC

Gautam.Sangle @syngenta.com Key Account Manager SA (South Asia) (India, Nepal, Bangladesh)

Mallikarjun.Mangrule @syngenta.com Head of APAC

https://www.syngentaflowers.com/

All photos are either the property of Syngenta or are used with permission.

Thank you!

All photos are either the property of Syngenta or are used with permission.

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