Landscapers’ product basket
Overall Plant Preference
90.00%
South vs West
2.00%
80.00%
70.00%
16.00%
60.00%
Seasonal Flowers Ratio: Predominantly "up to 10 %" or “Nil" of total landscaping requirements.
Annuals
50.00%
South
Mix
40.00%
West
30.00%
Perennials
20.00%
82.00%
10.00%
0.00%
Annuals
Mix
Perennials
Strategic options:
Overwhelming Preference: "Perennials" are preferred by the majority. Mix: "Mix" (Perennials and Annuals) is the second most common choice. Inference: Landscapers prioritize long-term stability, reduced maintenance, and year-round aesthetic appeal. Syngenta needs to evaluate its portfolio, potentially focusing on perennials or niche applications for annuals
Promote annuals for niche, high-impact uses (e.g. events, color accents) Expand perennial offerings to match market demand Target specific segments like hospitality & events where seasonal blooms are value.
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