2025 Trend Tracker Reveals Consumer Packaging Shift BY GREG KISHBAUGH As consumers grow more environmentally conscious, their preferenc- es for packaging are shifting in clear and measurable ways, according to the new 2025 Two Sides Trend Tracker Report. The survey shows that paper and corrugated packaging remain the
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preferred choice across multiple attributes. When asked to compare paper, plastic, glass, and metal, consumers consistently selected pa- per/cardboard for key environmental advantages: • 67 percent prefer paper packaging because it is the most com- postable/biodegradable • 49 percent say paper/cardboard is best for the environment over- all • 46 percent find it the easiest material to recycle The Trend Tracker Canada results show an even stronger con- sumer preferences for paper and cardboard packaging over multi- ple attributes, with 76 percent preferring paper packaging for being compostable/biodegradable, 57 percent claiming it’s best for the envi- ronment, and 59 percent saying paper is easiest to recycle. The survey shows that in 10 out of 15 attributes, paper leads the way. This clear preference reinforces the advantages of paper packag- ing as part of the circular economy, where renewable resources, recy- clability, and biodegradability matter most. The report also reveals how consumers assign responsibility for re- ducing non-recyclable packaging. Thirty-six percent believe govern- ments and local authorities hold the greatest responsibility, followed by individuals at 25 percent and packaging manufacturers at 23 percent.
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October 6, 2025
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