Packaging (CONT’D FROM PAGE 71)
to be delivered in correctly sized packaging, reducing ex- cess waste. (71 percent in Canada) • 52 percent prefer paper packaging for online deliver- ies. (Also 52 percent in Canada) • 41 percent would be willing to spend more on a prod- uct packaged sustainably. (Only 35% in Canada) • 35 percent would consider avoiding a retailer alto- gether if they weren’t reducing non-recyclable packaging. (40 percent in Canada) These findings show that sustainable packaging is not just about reducing environmental impact—it’s a factor that directly influences purchasing behavior and brand loyalty.
Only 16 percent see retailers and supermarkets as most responsible—yet retailers are still under pressure to act. Canadian responses are similar, with 39 percent hold- ing governments responsible, 24 percent individuals, 20 percent manufacturers and 17 percent individuals. Recently, the United States has seen a government push through Extended Producer Responsibility (EPR) legislation, which puts the responsibility on producers by imposing fees on the brands and packaging producers to fund recycling programs in certain states. In fact, 58 percent of U.S. consumers (and 53 percent of Canadian consumers) believe retailers are making sufficient efforts to introduce sustain- able packaging. Still, half of consumers feel re- tailers could do more to inform them about pack- aging commitments and sustainability changes. Only 46 percent of Canadians surveyed said retailers were giving them enough information about their commitments to sustainability.
Online Surge The surge in online shopping adds another dimension. Consumers are not only concerned about what their packaging is made from, but also how much of it is used: • 68 percent prefer products ordered online
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October 6, 2025
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