Development.
Tandem Health will increase the community's awareness of our capacity to serve, enhance and nourish the health & well-being of its residents and families.
Strategy 1: We will continue to enhance promotional efforts to educate community about Tandem's patient care model.
2023 2024 2025 BY WHEN? B=Begin C=Complete
ACTION STEPS
MEASURES / INDICATORS
RESPONSIBILITY
1a Develop an annual marketing plan budget focusing on campaign identification, special events, patient education needs, methodologies specific to patient population and service area at large. 1b Increase frequency of media releases; Enhance opportunities that allow staff members to promote/discuss disease prevention, various health topics and any highlighted campaigns related to the health and wellbeing of our service area. 1c Utilization of Tandem Health promotional video which details various service lines at Tandem along with provider detail regarding inter-organizational collaborations that support PCMH model. 1d Enhance our capacity to measure community reach through the use of analytics tied to social media accounts/platforms, radio and streaming services.
VP of Business Development Director of Development Director of Community Outreach
Annual plan implemented
B
Annually
Increased media opportunities, including Good Morning Sumter and other similar.
Director of Development VP of Business Development
ongoing
B
Promotional video to be uploaded through social media platforms and streamed in patient waiting areas.
Director of Development VP of Business Development
B
ongoing
Collaborate with web host for monthly review of website analytics; Monthly review of community reach metrics pertaining to TV streaming campaigns, social media accounts, and radio.
Director of Development VP of Business Development
B
ongoing
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