SMALL BUSINESS MARKETING ON A SHOESTRING
KEYS TO EFFECTIVE COMMUNICATION If you often find yourself at a loss for words or lack confidence in your communication abilities, you will appreciate this course. Each lesson works through the step-by-step process needed to become a great conversationalist. Learn to use communication to build rapport and create environments of trust, warmth, and respect. Become more confident, create a great first impression, and create more and better personal and professional relationships. MASTERING PUBLIC SPEAKING Learn how to speak confidently and persuasively to large audiences and small groups. Master the art of verbal and nonverbal communi- cation. Find out how to overcome the fear of public speaking, organize and deliver short or long speeches effectively, and practice tech- niques for communication with ease and skill.
When it comes to marketing a small business, money isn’t every- thing. Discover cost-effective strategies that fit into any budget— some are even free. Explore partnerships, local and niche marketing, social networking, lead generation, search engine optimization, email marketing, and more. Master these strategies to attract your target audiences, entice customers to buy your products or services, grow your customer base, and keep buyers coming back for more. WRITING EFFECTIVE GRANT PROPOSALS Learn to become fully familiar with the institution or project for which you are requesting support. Gain valuable guidance in preparing a background statement and a brief financial statement to support your request. Research charitable foundation and corporate giving sources. Then learn how to put everything together so you can assemble, write, and submit complete grant proposals to foundations, corporations, and wealthy individuals. Career and Certification Training ADMINISTRATIVE ASSISTANT FUNDAMENTALS Rapid growth in the health, legal services, data processing, manage- ment, public relations, and other industries has created many new job opportunities for administrative assistants. Discover and master the essentials of managerial and staff support, information and records management, communications technology, travel and meeting coordination, space planning, and office ergonomics. Become an indispensable member of a team by identifying opportunities and im- plementing solutions to turn an office into a high-productivity machine. BECOME A VETERINARY ASSISTANT If you like animals, you may enjoy working in a veterinary office or hospital. Learn about pet nutrition, health and safety issues, and the facts of life, as it pertains to dogs and cats. Understand how to treat and prevent parasites, including roundworms and heartworms. Explore current thoughts on spaying and neutering, how to deal with the emotional issues of euthanasia, pet loss, and how best to assist clients in a time of need. Communication BLOGGING AND PODCASTING FOR BEGINNERS Lear to plan and create your own blog and podcast. Discover the benefits of using free web tools like Blogger, WordPress, Audacity, and YouTube by first learning to develop a plan for content, setup, maintenance, as well as using free blogging software like Blogger and WordPress to put that plan into action. Learn how to record a professional-sounding audio podcast with a simple recording tool you may already have. Then edit the file with a free software program, add music to it and post it online for others to enjoy. Finally, discover how to record a video podcast that you will edit, add special effects and podcasting-safe music, and publish online. GRAMMAR REFRESHER Develop your English grammar skills and take your writing and speaking to the next level of excellence. Explore the eight parts of speech, punctuation and mechanics, and foundational sentence construction. Learn about phrases, clauses, problem words, common grammar mistakes, and much more through practical, hands-on exercises, short videos and fun games. Prerequisites: This course teaches American English grammar. If you’re an ESL student who isn’t yet fluent in written and spoken English, please consider enrolling in Grammar for ESL Students.
Entrepreneurship and Small Business CREATING A SUCCESSFUL BUSINESS PLAN
Business success begins with a plan—a working document that charts a course for the future. This course helps new and established small business owners create their own plans to guide growth and achieve their goals. STARTING A NONPROFIT Do you dream of starting and running your very own nonprofit? Learn from an industry veteran how to take a nonprofit business from vision to reality. This course provides practical information about incorporation, organization, and other issues pertinent to a nonprofit start-up that can be put to immediate use. START YOUR OWN ARTS AND CRAFTS BUSINESS Discover how to find your niche and create your own unique business identity. Learn insiders’ secrets, how to find and get into the best craft shows, design attractive booths, and price your work for success. START YOUR OWN ONLINE BUSINESS Follow an easy step-by-step approach—from building a simplified strategy to branding your business. Learn to create a product and build and launch your own website. Discover how to engage prospective customers and implement a process to drive fresh leads to your business. Whether you are looking to generate a side income or replace your current income, this course is for you. START YOUR OWN SMALL BUSINESS Learn start-up options, proven marketing techniques, traditional and innovative financing options, practical employee management tips, and time management.
For more information, visit ed2go.com/oakton.all
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