Starting a service business – the basics What is a service business? First, let’s outline what a service business is, so we’re all on the same page. A service business is essentially any business that offers professional support to its clients. This support is deemed a service and can take the form of anything from accounting, to design work and more. Service business examples That’s pretty vague, so let’s break down what a service business is with some examples. Here are just some of the services you could offer as a service-based business: So now we understand the basics of what a service business is, let’s start laying the foundation. The first thing you’ll want to do is decide on your niche or speciality. Consulting | Social media management | Copywriting | Virtual assistant tasks | Design work Accounting | Coaching | Admin | Coding/Development | And more Before you even think about setting up your website (I just know you’re itching to!), the first thing you’ll need to do is to pick your service business niche or speciality. This is important because, in order to figure out who your ideal client is, first, you’re going to need to decide on what you do. Of course, this entirely depends on the industry you want to work in. So let’s say you want to start a copywriting service business, you know your broad niche or speciality (copywriting), but you’ll need to break this down even further. The area of expertise or niche you go into will be determined by your experience, interests and/or what you want to learn. For example, you could be a copywriter who offers any of the following types of copywriting: Website copy | Blog posts or articles | Sales page copy | Email marketing | Product descriptions White papers | Press releases | Social media copy | And more Deciding on your service business niche or speciality Decide on your services Now you’ve decided your niche or specialism, you’ll then want to decide what services you’re going to offer. As a business owner, this is your bread and butter and perhaps the most important part of starting your service business. The service you create entirely depends on the niche you’re in, but I’d recommend starting with just one service. This step shouldn’t be rushed. It’s more important than you think to really make sure your chosen area of expertise is going to work hard for you. In fact, when starting a service business, it’s even more important that you pick one of these areas to be your niche and specialise in it. It will help you gain new clients when you have a speciality, instead of being a jack of all trades.
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