Setting up your website This will be your signature service that’s very specific and tailored to your ideal client. Trust me when I say, it’s easier to perfect one service than have three services that don’t work so well. You’ll want to make sure the service you offer is something that will either save your potential client time or make your potential client money. These two things are the key to any successful service. Clients want you to achieve one, or both of these things for them so make sure your service delivers. This is perhaps one of the least important steps on this list (even though I know you’re excited to get it done). Believe it or not but you don’t need a fancy website with tons of blog posts and content to be successful as a service-based business owner. In fact, all you need is a simple website which ticks a few boxes. Rather than go into this in detail now, bookmark this post to read once you’ve finished this one. How to find clients for your service business That post talks about the 5 things your business website needs to turn visitors into customers. Those 5 things are simple and you don’t need a designer or developer to help you do them. You have everything set up, now it’s time to find clients to pitch your services to. Here’s where my advice might differ from other people’s: I don’t think you should set up any social media accounts (unless you’re offering social media services) I don’t think you should build an email list (unless you’re offering email list services) I don’t even think you should be blogging to get new clients (unless you’re offering that as a service and even then, keep it to a minimum) The fastest way to get yourself up and running (whether you’re just starting, or as you go) is to invest your time in cold emailing potential clients.
Don’t forget the important stuff
Setting up your service business should be enjoyable, but you mustn’t forget about the important stuff. Making sure you have a contract to send clients once they agree to work with you is vitally important and making sure you manage your incomings and outgoings is too. As is your onboarding process, including sending a welcome packet.
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